Bob Phibbs, “The Retail Doctor”, gets industry-specific this week, listing seven essential behaviors to building a profitable jewelry store. Catch his full post here.
Phibbs makes some points of the probably-already-know-it-but-always-good-to-be-reminded category:
- Don’t clerk customers
- Don’t close too hard
- Stop using the cert to sell
- Get customers to try on jewelry as often as you can
- Pay more attention to how your store looks, feels and smells
Probably the two freshest takeaways here for jewelers are to: consider raising the height of your counters (to at least 42 inches); and make sure your security guard (if you have one) smiles.
Following all these rules? Congratulations, you’ve given your business a much better chance to swim in seas of green ink.
Also in general business blogs this week, John Jantsch of Duct Tape Marketing writes about watch start-up Shinola, which is leveraging the power of story to get on people’s radars.
In May 2013, Bob Phibbs also focused on the jewelry business, writing a “If I Owned a Jewelry Store” column for INDESIGN. Read it here.
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