This little department has been a key part of “the INSTORE experiment.”
Save a few extra hours for an important initiative this month.
Let’s make 2016 a year to build some serious sales skills among your staff.
Rating jewelers' holiday commercials.
And other lessons learned from this year’s Big Survey BY DAVID SQUIRES This article originally appeared in the October 2015 edition of INSTORE. We’ve now done...
Jewelers’ big-sale tales make a tasty summer meal
Our annual trend issue presents the very best of jewelry design BY DAVID SQUIRES This article originally appeared in the June 2015 edition of INSTORE. This...
If you truly believe in an idea, move ahead boldly.
Is it better to demand to be paid for every minute, or should you bet on a fuzzy future return? BY DAVID SQUIRES This article originally...
I’m currently reading “Do It! Marketing: 77 Instant-Action Ideas To Boost Sales, Maximize Profits and Crush Your Competition”. Here’s one intriguing project from the book —...
Can you handle the truth?
There are many different definitions of merchandising. Some are broad, others narrow. Here’s mine: Merchandising is the art of selecting the right products for your store...
I was really frustrated recently with my ice cube trays. Half of one tray was filled with stubborn ice cubes that simply would not disengage from...
This week, we dip once more into the INSTORE archives — back to December, 2003, when we produced our own jewelry-store version of “The Night Before...
Came across this valuable nugget of Seth Godin’s (from his book The Dip) on the subject of quitting. “The opposite of quitting isn’t merely continuing. No, the...
Last week, we reached into the INSTORE archives for a list of 15 things you shouldn’t say to customers. And a couple of you out there,...
WHILE READING an old issue of INSTORE, I came across a mother lode of phrases to avoid for salespeople. The lines featured here, and the reasons...
Bob Phibbs, “The Retail Doctor”, gets industry-specific this week, listing seven essential behaviors to building a profitable jewelry store. Catch his full post here. Phibbs makes...
Here’s an identity exercise: Imagine your store as a radio station. Would it be Top-40, golden oldies, classical music, indie rock, hair metal, avant-garde jazz? Decided...
Seth Godin writes here about a recent promotion at Staples in which customers could pay $15 for the chance to save 10% on store items (with...
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