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Editor’s Note: Baldness is Inevitable

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Editor’s Note: Baldness is Inevitable

And other lessons learned from this year’s Big Survey

BY DAVID SQUIRES

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This article originally appeared in the October 2015 edition of INSTORE.


We’ve now done nine of these Big Survey issues, and it’s long been one of INSTORE readers’ favorite issues of the year.

One reason for the love is that, while INSTORE has always been a collaborative effort between us and you, our October edition is by far our most collaborative issue of the year, packed with your data, your insights and, maybe surprisingly, your feelings.

In these pages, you’ll find lots of useful comparative data on staff salaries, hot-selling products and successful marketing vehicles. And we hope you’ll find a way to put this information to use in a way that helps your store differentiate itself, rather than simply trying to keep up with the Joneses (or, perhaps, with this month’s Cool Store, Jones Bros. Jewelers — see page 126).

But you’ll also find loads of softer-edged inspiration — philosophical approaches to the business that can’t help but inspire.

One of my favorite questions each year is when we ask jewelers, in one form or another, to share the most important lessons that they’ve learned.

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This year, we asked survey respondents what lesson they would have most wished to have been able to share with their younger self. A few favorites:

“Other people will try and tell you how to run your business. Follow your gut and ignore their objections.”

“Don’t compare your insides to other people’s outsides.”

And: “Baldness is inevitable.” (I am happy to report that I have a full head of hair. But I like to read this as a motto of acceptance — “Gracefully accept who you are. And build from there.”)

Enjoy the issue!

Wishing you the very best business,

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David Squires

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SPONSORED VIDEO

Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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David Squires

Editor’s Note: Baldness is Inevitable

Published

on

Editor’s Note: Baldness is Inevitable

And other lessons learned from this year’s Big Survey

BY DAVID SQUIRES

Advertisement

This article originally appeared in the October 2015 edition of INSTORE.


We’ve now done nine of these Big Survey issues, and it’s long been one of INSTORE readers’ favorite issues of the year.

One reason for the love is that, while INSTORE has always been a collaborative effort between us and you, our October edition is by far our most collaborative issue of the year, packed with your data, your insights and, maybe surprisingly, your feelings.

In these pages, you’ll find lots of useful comparative data on staff salaries, hot-selling products and successful marketing vehicles. And we hope you’ll find a way to put this information to use in a way that helps your store differentiate itself, rather than simply trying to keep up with the Joneses (or, perhaps, with this month’s Cool Store, Jones Bros. Jewelers — see page 126).

But you’ll also find loads of softer-edged inspiration — philosophical approaches to the business that can’t help but inspire.

Advertisement

One of my favorite questions each year is when we ask jewelers, in one form or another, to share the most important lessons that they’ve learned.

This year, we asked survey respondents what lesson they would have most wished to have been able to share with their younger self. A few favorites:

“Other people will try and tell you how to run your business. Follow your gut and ignore their objections.”

“Don’t compare your insides to other people’s outsides.”

And: “Baldness is inevitable.” (I am happy to report that I have a full head of hair. But I like to read this as a motto of acceptance — “Gracefully accept who you are. And build from there.”)

Enjoy the issue!

Advertisement

Wishing you the very best business,

David Squires

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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