(PRESS RELEASE) NEW YORK — The Silver Promotion Service announced that it has introduced a new designation for selected participants in its Savor Silver program.
The brands chosen will be identified as “International Designer of Distinction,” a new category on www.savorsilver.com.
The new participants in the program from China are iRiffle, Jass Look, Monster Area, Shang Mo and Su Live; the two from the U.K. are Dower & Hall and PK.
Commenting on the expansion of the Savor Silver participant classifications, Michael Barlerin, SPS director, said, “A primary criteria for being selected for Savor Silver until now was that a brand had to have a market presence in the U.S. After reviewing the SPS program last year, and based on participation in various international trade shows, it was obvious that there were multiple international brands that met the SPS’s silver jewelry design criteria, and would benefit in their respective markets by becoming part of Savor Silver even though they did not operate in the U.S.
“In addition to being represented on the website, and acknowledged in press releases, the chosen brands will be able to utilize the Silver Mark in their respective markets.”
The new IDOD participants join a group of nine designers from Mexico who originally were identified as “Designer of Distinction – Mexico.”
Barlerin added, “It is our intent to continue to expand the countries and brands represented in this category of the Savor Silver Program throughout the year.”
The Silver Promotion Service was introduced in 2008 by the Washington, DC-based Silver Institute.
The objective of the SPS is to develop and implement programs designed to enhance the image of and stimulate demand for silver jewelry in major international markets.