Connect with us

Press Releases

Silver Promotion Service Announces Participant Expansion in Savor Silver Program

The brands chosen will be identified as ‘International Designer of Distinction.’

mm

Published

on

(PRESS RELEASE) NEW YORK — The Silver Promotion Service announced that it has introduced a new designation for selected participants in its Savor Silver program.

The brands chosen will be identified as “International Designer of Distinction,” a new category on www.savorsilver.com.

Podcast: New Jewelry Store Owner Wilson Lin on Why He’s Opening This Year, of All Years
JimmyCast

Podcast: New Jewelry Store Owner Wilson Lin on Why He’s Opening This Year, of All Years

Podcast: Larry Rickert on Working From Home and His Last Big Project
JimmyCast

Podcast: Larry Rickert on Working From Home and His Last Big Project

Podcast: Jason Druxman Discusses Differences of Corporate and Independent Jewelry Stores
JimmyCast

Podcast: Jason Druxman Discusses Differences of Corporate and Independent Jewelry Stores

The new participants in the program from China are iRiffle, Jass Look, Monster Area, Shang Mo and Su Live; the two from the U.K. are Dower & Hall and PK.

Commenting on the expansion of the Savor Silver participant classifications, Michael Barlerin, SPS director, said, “A primary criteria for being selected for Savor Silver until now was that a brand had to have a market presence in the U.S. After reviewing the SPS program last year, and based on participation in various international trade shows, it was obvious that there were multiple international brands that met the SPS’s silver jewelry design criteria, and would benefit in their respective markets by becoming part of Savor Silver even though they did not operate in the U.S.

“In addition to being represented on the website, and acknowledged in press releases, the chosen brands will be able to utilize the Silver Mark in their respective markets.”

The new IDOD participants join a group of nine designers from Mexico who originally were identified as “Designer of Distinction – Mexico.”

Advertisement

Barlerin added, “It is our intent to continue to expand the countries and brands represented in this category of the Savor Silver Program throughout the year.”

The Silver Promotion Service was introduced in 2008 by the Washington, DC-based Silver Institute.

The objective of the SPS is to develop and implement programs designed to enhance the image of and stimulate demand for silver jewelry in major international markets.

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

When Liquidation Is the Best Option, This Legendary Jeweler Chose Wilkerson

George Koueiter & Sons Jewelers, a 65-year old jewelry institution in Grosse Pointe, MI, had always been a mainstay in this suburban Detroit community. But when owners George and Paul Koueiter were ready to retire, they made the decision to close rather than sell. “We decided our best option to do the liquidation sale was Wilkerson,” says Paul Koueiter. The results, says George Koueiter, exceeded expectations and the process was easy. “Wilkerson just kept us in mind,” says George. “They never did anything without asking and whatever they asked us to do was just spot on.”

Promoted Headlines

Most Popular