Connect with us

Press Releases

Silver Promotion Service Announces Participant Expansion in Savor Silver Program

The brands chosen will be identified as ‘International Designer of Distinction.’

mm

Published

on

(PRESS RELEASE) NEW YORK — The Silver Promotion Service announced that it has introduced a new designation for selected participants in its Savor Silver program.

The brands chosen will be identified as “International Designer of Distinction,” a new category on www.savorsilver.com.

Podcast: Shane O’Neill Tackles Overlooked Issues of Digital Marketing for Jewelry Stores
Keepin' It Real

Podcast: Shane O’Neill Tackles Overlooked Issues of Digital Marketing for Jewelry Stores

Podcast: How Jewelry Salespeople Must Change to Market Digitally [With Guest Daniel Gordon]
Keepin' It Real

Podcast: How Jewelry Salespeople Must Change to Market Digitally [With Guest Daniel Gordon]

Podcast: Jeffrey Samuels on How to Build a Business to Support a Lifestyle
JimmyCast

Podcast: Jeffrey Samuels on How to Build a Business to Support a Lifestyle

The new participants in the program from China are iRiffle, Jass Look, Monster Area, Shang Mo and Su Live; the two from the U.K. are Dower & Hall and PK.

Commenting on the expansion of the Savor Silver participant classifications, Michael Barlerin, SPS director, said, “A primary criteria for being selected for Savor Silver until now was that a brand had to have a market presence in the U.S. After reviewing the SPS program last year, and based on participation in various international trade shows, it was obvious that there were multiple international brands that met the SPS’s silver jewelry design criteria, and would benefit in their respective markets by becoming part of Savor Silver even though they did not operate in the U.S.

“In addition to being represented on the website, and acknowledged in press releases, the chosen brands will be able to utilize the Silver Mark in their respective markets.”

The new IDOD participants join a group of nine designers from Mexico who originally were identified as “Designer of Distinction – Mexico.”

Advertisement

Barlerin added, “It is our intent to continue to expand the countries and brands represented in this category of the Savor Silver Program throughout the year.”

The Silver Promotion Service was introduced in 2008 by the Washington, DC-based Silver Institute.

The objective of the SPS is to develop and implement programs designed to enhance the image of and stimulate demand for silver jewelry in major international markets.

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

Promoted Headlines

Most Popular