26 On SMALL BUSINESS SATURDAY, be on your best behavior. The marketing associated with this day has the potential to bring a lot of new customers in the door, especially if you’re in a downtown area or community mall. Be ready to showcase or offer samples of your best products or services. And give thought to a way of incentivizing your new customers to return. Being a local business is your biggest advantage over the national chains.
20 On GUINNESS WORLD RECORDS DAY, think of a number and promote yourself. Are you closing in on your 10,000th customer? Your 5,000th wedding ring sold? 1,000th locket engraving of “You. Me. Forever”? Run some numbers, select a pending milestone and then let the local paper in on the countdown with news of how you plan to celebrate.
24 On THANKSGIVING, celebrate your staff, your vendors, your customers. And to double down on the spirit of gratitude, send a goodie bag to your 50 best customers.
28 It’s CYBER MONDAY. Boost sales (and info gathering) by teasing a special coupon that will only be available via your newsletter.