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Small Business Saturday, Cyber Monday, and Other Big November Dates

And let’s not forget Thanksgiving, the day that kicks off the holiday period.

Published

2 years ago

October 11, 2022

INSTORE Staff Instore October 2022 Issue

Small Business Saturday, Cyber Monday, and Other Big November Dates

26 On SMALL BUSINESS SATURDAY, be on your best behavior. The marketing associated with this day has the potential to bring a lot of new customers in the door, especially if you’re in a downtown area or community mall. Be ready to showcase or offer samples of your best products or services. And give thought to a way of incentivizing your new customers to return. Being a local business is your biggest advantage over the national chains.

20 On GUINNESS WORLD RECORDS DAY, think of a number and promote yourself. Are you closing in on your 10,000th customer? Your 5,000th wedding ring sold? 1,000th locket engraving of “You. Me. Forever”? Run some numbers, select a pending milestone and then let the local paper in on the countdown with news of how you plan to celebrate.

24 On THANKSGIVING, celebrate your staff, your vendors, your customers. And to double down on the spirit of gratitude, send a goodie bag to your 50 best customers.

28 It’s CYBER MONDAY. Boost sales (and info gathering) by teasing a special coupon that will only be available via your newsletter.

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”