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Small Business Saturday, Cyber Monday, and Other Big November Dates

And let’s not forget Thanksgiving, the day that kicks off the holiday period.

Published

2 years ago

October 11, 2022

INSTORE Staff Instore October 2022 Issue

Small Business Saturday, Cyber Monday, and Other Big November Dates

26 On SMALL BUSINESS SATURDAY, be on your best behavior. The marketing associated with this day has the potential to bring a lot of new customers in the door, especially if you’re in a downtown area or community mall. Be ready to showcase or offer samples of your best products or services. And give thought to a way of incentivizing your new customers to return. Being a local business is your biggest advantage over the national chains.

20 On GUINNESS WORLD RECORDS DAY, think of a number and promote yourself. Are you closing in on your 10,000th customer? Your 5,000th wedding ring sold? 1,000th locket engraving of “You. Me. Forever”? Run some numbers, select a pending milestone and then let the local paper in on the countdown with news of how you plan to celebrate.

24 On THANKSGIVING, celebrate your staff, your vendors, your customers. And to double down on the spirit of gratitude, send a goodie bag to your 50 best customers.

28 It’s CYBER MONDAY. Boost sales (and info gathering) by teasing a special coupon that will only be available via your newsletter.

Ready to Relocate? Wilkerson Makes Your Move Seamless

When Brockhaus Jewelry decided to leave their longtime West Main Street storefront for a standalone building elsewhere in Norman, Oklahoma, owners John Brockhaus and Brad Shipman faced a familiar challenge: how to efficiently reduce inventory before the big move. Their solution? Partnering with liquidation specialists Wilkerson for a second time. "We'd already experienced Wilkerson's professionalism during a previous sale," Shipman recalls. "But their approach to our relocation event truly impressed us. They strategically prioritized our existing pieces while tactfully introducing complementary merchandise as inventory levels decreased." The carefully orchestrated sale didn't just meet targets—it shattered them. Asked if they'd endorse Wilkerson to industry colleagues planning similar transitions—whether relocating, retiring, or refreshing their space—both partners were emphatic in their approval. "The entire process was remarkably straightforward," Shipman notes. "Wilkerson delivered a well-structured program, paired us with a knowledgeable advisor, and managed every detail flawlessly from concept to completion."