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Small Business Saturday, Cyber Monday, and Other Big November Dates

And let’s not forget Thanksgiving, the day that kicks off the holiday period.

Published

2 years ago

October 11, 2022

INSTORE Staff Instore October 2022 Issue

Small Business Saturday, Cyber Monday, and Other Big November Dates

26 On SMALL BUSINESS SATURDAY, be on your best behavior. The marketing associated with this day has the potential to bring a lot of new customers in the door, especially if you’re in a downtown area or community mall. Be ready to showcase or offer samples of your best products or services. And give thought to a way of incentivizing your new customers to return. Being a local business is your biggest advantage over the national chains.

20 On GUINNESS WORLD RECORDS DAY, think of a number and promote yourself. Are you closing in on your 10,000th customer? Your 5,000th wedding ring sold? 1,000th locket engraving of “You. Me. Forever”? Run some numbers, select a pending milestone and then let the local paper in on the countdown with news of how you plan to celebrate.

24 On THANKSGIVING, celebrate your staff, your vendors, your customers. And to double down on the spirit of gratitude, send a goodie bag to your 50 best customers.

28 It’s CYBER MONDAY. Boost sales (and info gathering) by teasing a special coupon that will only be available via your newsletter.

You Wouldn’t Cut Your Own Hair. Why Run Your Own Retirement Sale?

After being in business for over a quarter of a century, Wayne Reid, owner of Wayne Jewelers in Wayne, Pennsylvania, decided it was time for a little “me time.” He says, “I’ve reached a point in my life where it’s time to slow down, enjoy a lot of things outside of the jewelry industry. It just seemed to be the right time.” He chose Wilkerson to handle his retirement sale because of their reputation and results. With financial goals exceeded, Reid says he made the right choice selecting Wilkerson to handle the sale. “They made every effort to push our jewelry to the forefront of the showcases,” he says, lauding Wilkerson for their finesse and expertise. Would he recommend them to other jewelers who want to make room for new merchandise, expand their business or like him, decide to call it a day? Absolutely he says, equating trying to do this kind of sale with cutting your own hair. “The results are going to happen but not as well as if you have a professional like Wilkerson do the job for you.”