Spiff of The Month: Win the Lottery!
BY INSTORE TEAM
Published in the May 2013 issue.
In this retail version of the ever-popular state lottery, salespeople earn a store lottery ticket for each goal they meet. If no one wins the day or week’s prize, it’s added to the jackpot for the next drawing.
1. Buy lottery tickets, a drum to hold the lottery balls, and a results board.
2. Set the goals — first sale of the day, add-on, biggest sale, etc. — that will earn staff a ticket.
3. Designate a certain time of the day when you’ll draw the winning number. Make a big show of it with whistles, horns or gongs.
SOURCE: Taken from Harry Friedman’s The Retailer’s Complete Book of Selling Games and Contests.
Information: www.thefriedmangroup.com or (310) 590- 1248