1 It’s Right-Brainers Rule Month! What’s this mean for you and your store? Creative right-brain thoughts driving left-hand ring purchases! Urge your staff to come up with some out-of-the-box ideas to boost sales, specifically what extra packages you can put together for engagement-ring buyers. Your goal should be not only to make customers happy, but to get them back in the store at a later date (think coupons for bands, ring cleaning vouchers, etc.).
1 Adopt a Shelter Dog Month is a chance to show your humane side. Oklahoma-based Huntington Fine Jewelers says their Barktober Fest is always a crowd favorite. It partners with local animal rescues, shelters, and local businesses to provide treats, microchipping, doggie baths, and most importantly, pet adoptions. “We invite everyone to bring their own pets to join in on the festivities, including a Pet Costume Contest,” says marketing executive Casey Kim.
9 On National Bring Your Teddy Bear to Work Day, feature a few bling-wearing bears in your cases.
25 On International Artist Day, support jewelry designers, typically the most creative in society and often struggling, by showcasing their work in your store and on your social media. It’s all about seeing and spreading the beauty in the world.
