67. How many stores do you operate?
| 1 |
| 90% |
| 2 |
| 7% |
| 3-5 |
| 2.7% |
| 6 or more |
| 0.3% |
68. Where is your (main) store located?
| In a mall |
| 2% |
| In a strip mall |
| 23% |
| On a downtown street |
| 33% |
| In its own free-standing building |
| 25% |
| In a lifestyle center |
| 6% |
| Office building/Business park |
| 5% |
| Home studio |
| 2% |
| On the Internet |
| 1.5% |
| Other (please specify) |
| 2.5% |
69. In what state is your (main) store located?
The 2020 Big Survey attracted responses from jewelers in 48 states and Canada. Florida contributed the most, while West Virginia and Delaware were not represented.
70. Where is your store located by region?
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71. Which description of your business do you most closely identify with?
72. Check the paid services offered by your store.
| Custom design |
| 96% |
| Jewelry repairs |
| 97% |
| Watch and clock repairs |
| 63% |
| Engraving |
| 71% |
| Other repairs (sunglasses, iPad screens, etc) |
| 20% |
| Appraisals |
| 86% |
| Consignment |
| 37% |
| Jewelry rental |
| 5% |
| Gold and other over-the-counter buying |
| 76% |
| Jewelry safekeeping |
| 5% |
| Other |
| 2% |
(Others included teaching metalsmithing, ear-piercing, trading gemstones and coins, jewelry restoration and other estate services, and loans on fine jewelry)
73. Which category most helps you stand out from your local competition?
| Bridal |
| 23% |
| Silver |
| 1% |
| Estate |
| 6% |
| Watches |
| 3% |
| Colored gemstones |
| 4% |
| Fashion jewelry |
| 6% |
| Custom design |
| 37% |
| Gold buying/pawn services |
| 2% |
| Other |
| 1% |
74. How would you describe the market where your store is located?
| Big urban market |
| 10% |
| Suburban outskirts of a big urban market |
| 15% |
| Medium-sized city (250,000-1 million people) |
| 18% |
| Small city (25,000 to 250,000) |
| 34% |
| Country town (up to 25,000) |
| 18% |
| Resort area |
| 4% |
| Other (please specify) |
| 1% |
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75. What is the total square footage of your (main) store?
| Less than 500 sq feet |
| 4% |
| 500-999 sq feet |
| 18% |
| 1,000-1,499 sq feet |
| 21% |
| 1,500-1,999 sq feet |
| 17% |
| 2,000-2,499 sq feet |
| 9% |
| 2,500-2,999 sq feet |
| 9% |
| 3,000-3,499 sq feet |
| 6% |
| 3,500-3,999 sq feet |
| 3% |
| 4,000-5,000 sq feet |
| 5% |
| More than 5,000 sq feet |
| 6% |
| NA |
| 1.5% |
76. How long has your business been in operation?
| 1-5 years |
| 5% |
| 6-10 years |
| 5% |
| 1-20 years |
| 13% |
| 21-30 years |
| 16% |
| 31-40 years |
| 19% |
| 41-50 years |
| 15% |
| 51-100 |
| 20% |
| 100-150 |
| 5% |
| More than 150 years |
| 1% |