Cover Stories

The Big Survey 2021

THE BIG SURVEY 2021

BACK AGAIN

From recession to reopening to (a tremendous) recovery

After so much grief and gloom, 2021 is shaping up to be the strongest year for jewelry sales in memory. In the 2021 Big Survey, we look at how jewelers are faring as the pandemic recedes, ask them what they’ve learned, how they’ve pivoted, what they are paying staff in these economically testing times and much, much more. Enjoy the filtered results of the 2021 Big Survey and don’t forget to look online at instoremag.com for more great survey stories.

PERFORMANCE
About half the jewelers in our survey made $100,000 or more last year.
PANDEMIC
Jewelers reveal their ultimate takeaway from the turmoil of 2020.
SELLING
Our jewelers choose their top performing jewelry brand of 2021.
YOU, THE JEWELER
It’s not all good. The 10 most overrated things about being a jeweler
MANAGEMENT
Check out our salary review for sales and bench positions.
4%
of stores in our survey provide jewelry rental services.
60%
Percentage of jewelers who consider themselves “dog people”
93%
Percentage of jewelers who are white.
41
Number of stores from California who responded to the survey. The top figure for a state.
6
Number of years Gabriel & Co. has topped our Best Performing Brand poll.
29%
Jewelers who wear formal attire to work.

turquil

Recent Posts

Wedding E-tailer Opens First Physical Locale

Azazie Studio debuts in Beverly Hills.

4 hours ago

Retail Employment Surged in April

Sector created 20,000 new jobs for the month.

4 hours ago

The Art of Illusion

TREND REPORT FROM FRANCE Francéclat brings the savoir-faire of French jewelers to the world stage,…

2 days ago

June Means Dads, Outdoor Events and Time to Pay Homage to the Selfie

To welcome the warmer weather, join in the fun on National Sauntering Day.

3 days ago

Engaging Conversations With Customers Are Sure to Help Boost Bottom Line Sales

Master jewelry sales with expert tips and make every interaction memorable and joyful.

3 days ago

Kyle Edward Fine Jewelry Closes Salisbury Location

Find liquidation prices storewide during the closing sale.

3 days ago

This website uses cookies.