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There's a saying that you don't have a business until your staff is making you money, Here we look at pay rates, benefits and expectations.

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62. How much do you expect a sales associate in your store to be able to sell in a normal year?

Up to $200,000
38%
$200,000-$300,000
21%
$300,001-$400,000
13%
$400,001-$500,000
10%
$500,001-$750,000
11%
$750,001-$1 million
6%
Over $1 million
1%

63. What do you think should be the minimum wage?
The Big Survey 2021: Management

Note: Most jewelers are clearly on board with a basic wage that is higher than the federal minimum ($7.25 per hour). Twenty-five states raised their minimum in 2021, led by New York and Oregon, which mandated the highest basic wages of $15.00 and $14.00 (Portland Metro Area). At the other end of the spectrum, the lowest minimum wage rates of $5.15 are paid in Georgia and Wyoming (although most employers are still subject to that federal minimum of $7.25 per hour).

65. None of us are truly rational thinkers. What bias or logical fallacy most often trips you up as a business owner/manager?

The Big Survey 2021: Management

66. How many of your staff do you think would leave for a 15 percent pay increase from another store?

None
54%
One or a few
34%
About half
7%
Most
4%
All
1%
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67.How do you pay your sales staff?

Hourly
37%
Salary
16%
Hourly plus commission
35%
Salary plus commission
10%
100% commission
1%

68. On average, what percentage of the total on your sales associates’ W-2 is commissions or bonus?

0%
26%
1-10%
35%
11-20%
17%
21-30%
9%
31-40%
6%
41-50%
4%
More than 50%
4%
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69. Salaries by State

The Big Survey 2021: Management

70. Salaries By Region

The Big Survey 2021: Management

71. Check off the benefits you provide to staff:

The Big Survey 2021: Management

72. Salaries by Market Type

The Big Survey 2021: Management

73. If you’ve ever asked a job candidate to tell you their biggest weakness, what was the most surprising answer?

Our jewelers provided scores of great examples of unguarded comments. Among the best:

  • “I need multiple smoke breaks.”
  • “I’m not good with people.”
  • “I don’t like jewelry. It’s a waste of money.”
  • “Talking on the phone.”
  • “Getting up on time.”
  • “I’m late to everything.”
  • “Mental health.”
  • “I lose stuff.”
  • “I’m lazy.”
  • “I don’t really like to work.”
  • “Alcoholism.”
  • My last interview ended with them telling me they were a child-sex crime felon. I haven’t interviewed anyone since.
  • I have never asked that. I ask, “If you could be a tree, what would you be?”

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You Wouldn’t Cut Your Own Hair. Why Run Your Own Retirement Sale?

After being in business for over a quarter of a century, Wayne Reid, owner of Wayne Jewelers in Wayne, Pennsylvania, decided it was time for a little “me time.” He says, “I’ve reached a point in my life where it’s time to slow down, enjoy a lot of things outside of the jewelry industry. It just seemed to be the right time.” He chose Wilkerson to handle his retirement sale because of their reputation and results. With financial goals exceeded, Reid says he made the right choice selecting Wilkerson to handle the sale. “They made every effort to push our jewelry to the forefront of the showcases,” he says, lauding Wilkerson for their finesse and expertise. Would he recommend them to other jewelers who want to make room for new merchandise, expand their business or like him, decide to call it a day? Absolutely he says, equating trying to do this kind of sale with cutting your own hair. “The results are going to happen but not as well as if you have a professional like Wilkerson do the job for you.”

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