(PRESS RELEASE) Since its creation in 1960, Grand Seiko has made a distinct and innovative contribution to the luxury watch market, with handmade timepieces of the highest levels of precision and refinement. Now, the world of Grand Seiko comes to Beverly Hills. The first Grand Seiko boutique in the world opens its doors on Rodeo Drive.
For the first time in the Americas, the Grand Seiko Boutique offers the full international collection, incorporating the proprietary 9 Series mechanical, quartz and Spring Drive movements that are exclusive to Grand Seiko. Grand Seiko watches are handmade in two studios in Japan, dedicated to the art of fine watchmaking. Each watch is crafted by skilled men and women who ensure the highest precision, legibility and durability for which Grand Seiko is renowned.
Earlier this year, Grand Seiko was given complete independence and is now an entirely separate brand with its own unique appeal, distinct design and exclusive technologies. To symbolize this transformation, the Grand Seiko logo is now proudly presented at the 12 o’clock position on the dial of every new watch presented at the boutique.
The uniqueness of Grand Seiko is also now expressed in a new color scheme in which the traditional Grand Seiko blue is combined with silver, expressing the fusion of innovation and luxury that every Grand Seiko watch offers. These colors welcome visitors to the boutique and introduce the rich and fascinating world of Grand Seiko. The boutique is designed to allow watch aficionados to explore and experience every aspect of the Grand Seiko world, from its heritage, design, and craftsmanship.
The inaugural ceremony, hosted by the president and COO of Seiko Watch Corp., Shuji Takahashi, was celebrated by the presence of Consul General of Japan in Los Angeles and Akira Chiba, and Mayor of Beverly Hills, Lili Bosse.