1 National Tie Month is held in December to recognize the fact that 20 percent of all ties sold are bought as Christmas gifts. So how about a tie-in? (Sorry.) Take a tip from the government’s old cash for clunkers program: Offer so many dollars toward a nice watch for any customer who sneaks in with an “unwearable” tie in the week after Christmas.
4 On St. Barbara’s Day, legend says that if a young woman places a twig from a cherry tree in a glass of water and it blooms by Christmas Eve, she is certain to marry in the next year. So, get out those glasses of water and cherry twigs. Marketed properly, Babs’ Day should have wannabe brides back in your store in droves come Christmas Eve. If the twig doesn’t bloom, 15 percent off any self-purchase.
15 More than 60 percent of people now think it’s OK to “re-gift.” So, how about a special luxury wrapping service (“Wrapped only the way a jewelry store can do it”) on Re-gifting Day for those with that special gift they want to offload?
21 In winter, the days get short, but for anyone in jewelry retail, these are your longest days of the year. On the First Day of Winter, turn the lights up a notch, put your coat rack up and have a cup of warm coffee or cocoa ready for your customers.