Virtual Ring Reality
GemFind Digital Solutions has added a Virtual Try-On feature to its popular RingBuilder App. GemFind’s RingBuilder App lets customers have complete control while building their own dream rings. Now, the Virtual Try On Feature allows clients to see how their custom creations look on their own fingers. gemfind.com
Custom Creations
Vdora custom is a new company dedicated to bespoke custom manufacturing. Founded by industry veteran Vik Jain, Vdora’s goal is to help retailers provide an elevated and personalized experience to their clients by facilitating the process of bespoke design and custom-crafted gold and platinum jewelry. vdora.com
Digital Diamonds
Virtual Diamond Boutique (VDB), the industry’s largest virtual marketplace, has launched VDB Online Auction House, an app dedicated to B2B industry auctions. It offers industry buyers and sellers greater opportunity to connect in a secure digital environment. vdbapp.com
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Off the Chain
Royal Chain has launched its 2021-2022 catalog! The much-anticipated volume features a colorful new look and offers 500+ pages of goodness, including brand new collections in both gold and sterling silver, as well as pieces from the company’s branded collection, Phillip Gavriel. royalchain.com
TikTok Tech
Sarine is taking full advantage of technology with their new marketing campaign, which uses trendy video sharing app TikTok to post bite-sized snippets of diamond education. Sarine’s “Tech-Tok” campaign’s videos use a light, humorous approach to make diamond-buying education easily digestible for the most online generation. sarine.com