This Jewelry Trend Is Suddenly Everywhere — and It’s a Huge Sales Opportunity

‘It’s that extra something.’

If you’re only selling earrings in pairs, you might be missing out on an important trend.

Among women in their 20s, “secondary piercings” have become commonplace, Women’s Wear Daily reports.

There’s almost no limit to the number of ear piercings they’re willing to get. And a number of jewelry brands, from Maria Tash to Alison Lou, are capitalizing on the trend.

“It’s just like buying any other piece of jewelry — it’s that extra something, I think people just place it wherever,” Alison Chemla, designer of Alison Lou jewelry, tells Women’s Wear Daily. She doesn’t even sell her studs in pairs.

Women’s Wear Daily reports that the Broken English jewelry chain is now seeing 20 percent of its sales coming from “multiple piercing earrings.”

Designer Jennifer Fisher said it’s common for young women to have “four piercings and a cartilage piercing.”

Read more at Women’s Wear Daily