Connect with us

Headlines

This Jewelry Trend Is Suddenly Everywhere — and It’s a Huge Sales Opportunity

mm

Published

on

‘It’s that extra something.’

If you’re only selling earrings in pairs, you might be missing out on an important trend.

Among women in their 20s, “secondary piercings” have become commonplace, Women’s Wear Daily reports.

There’s almost no limit to the number of ear piercings they’re willing to get. And a number of jewelry brands, from Maria Tash to Alison Lou, are capitalizing on the trend.

“It’s just like buying any other piece of jewelry — it’s that extra something, I think people just place it wherever,” Alison Chemla, designer of Alison Lou jewelry, tells Women’s Wear Daily. She doesn’t even sell her studs in pairs.

Women’s Wear Daily reports that the Broken English jewelry chain is now seeing 20 percent of its sales coming from “multiple piercing earrings.”

Designer Jennifer Fisher said it’s common for young women to have “four piercings and a cartilage piercing.”

Advertisement

Read more at Women’s Wear Daily

Bob 4ever

A post shared by erika kanoelani bowes (@erikabowes) on Jun 10, 2017 at 1:00pm PDT

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular