‘It’s that extra something.’
If you’re only selling earrings in pairs, you might be missing out on an important trend.
Among women in their 20s, “secondary piercings” have become commonplace, Women’s Wear Daily reports.
There’s almost no limit to the number of ear piercings they’re willing to get. And a number of jewelry brands, from Maria Tash to Alison Lou, are capitalizing on the trend.
“It’s just like buying any other piece of jewelry — it’s that extra something, I think people just place it wherever,” Alison Chemla, designer of Alison Lou jewelry, tells Women’s Wear Daily. She doesn’t even sell her studs in pairs.
Women’s Wear Daily reports that the Broken English jewelry chain is now seeing 20 percent of its sales coming from “multiple piercing earrings.”
Designer Jennifer Fisher said it’s common for young women to have “four piercings and a cartilage piercing.”
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Ready to Relocate? Wilkerson Makes Your Move Seamless
When Brockhaus Jewelry decided to leave their longtime West Main Street storefront for a standalone building elsewhere in Norman, Oklahoma, owners John Brockhaus and Brad Shipman faced a familiar challenge: how to efficiently reduce inventory before the big move. Their solution? Partnering with liquidation specialists Wilkerson for a second time.
"We'd already experienced Wilkerson's professionalism during a previous sale," Shipman recalls. "But their approach to our relocation event truly impressed us. They strategically prioritized our existing pieces while tactfully introducing complementary merchandise as inventory levels decreased." The carefully orchestrated sale didn't just meet targets—it shattered them.
Asked if they'd endorse Wilkerson to industry colleagues planning similar transitions—whether relocating, retiring, or refreshing their space—both partners were emphatic in their approval. "The entire process was remarkably straightforward," Shipman notes. "Wilkerson delivered a well-structured program, paired us with a knowledgeable advisor, and managed every detail flawlessly from concept to completion."
