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This Jewelry Trend Is Suddenly Everywhere — and It’s a Huge Sales Opportunity

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‘It’s that extra something.’

If you’re only selling earrings in pairs, you might be missing out on an important trend.

Among women in their 20s, “secondary piercings” have become commonplace, Women’s Wear Daily reports.

There’s almost no limit to the number of ear piercings they’re willing to get. And a number of jewelry brands, from Maria Tash to Alison Lou, are capitalizing on the trend.

“It’s just like buying any other piece of jewelry — it’s that extra something, I think people just place it wherever,” Alison Chemla, designer of Alison Lou jewelry, tells Women’s Wear Daily. She doesn’t even sell her studs in pairs.

Women’s Wear Daily reports that the Broken English jewelry chain is now seeing 20 percent of its sales coming from “multiple piercing earrings.”

Designer Jennifer Fisher said it’s common for young women to have “four piercings and a cartilage piercing.”

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Read more at Women’s Wear Daily

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Bil Holehan, the manager of Julianna’s Fine Jewelry in Corte Madera, Calif., decided to go on to the next chapter of his life when the store’s owner and namesake told him she was set to retire. Before they left, Holehan says they decided to liquidate some of the store’s aging inventory. They chose Wilkerson for the sale. Why? “Friends had done their sales with Wilkerson and they were very satisfied,” says Holehan. He’d enthusiastically recommend Wilkerson to anyone looking to stage a liquidation or going-out-of-business sale. “There were no surprises,” he says. “They were very professional in their assessment of our store, what we could expect from the sale and they were very detailed in their projections. They were pretty much on the money.”

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