Connect with us

Headlines

This Jewelry Trend Is Suddenly Everywhere — and It’s a Huge Sales Opportunity

mm

Published

on

‘It’s that extra something.’

If you’re only selling earrings in pairs, you might be missing out on an important trend.

Among women in their 20s, “secondary piercings” have become commonplace, Women’s Wear Daily reports.

There’s almost no limit to the number of ear piercings they’re willing to get. And a number of jewelry brands, from Maria Tash to Alison Lou, are capitalizing on the trend.

“It’s just like buying any other piece of jewelry — it’s that extra something, I think people just place it wherever,” Alison Chemla, designer of Alison Lou jewelry, tells Women’s Wear Daily. She doesn’t even sell her studs in pairs.

Women’s Wear Daily reports that the Broken English jewelry chain is now seeing 20 percent of its sales coming from “multiple piercing earrings.”

Designer Jennifer Fisher said it’s common for young women to have “four piercings and a cartilage piercing.”

Advertisement

Read more at Women’s Wear Daily

Bob 4ever

A post shared by erika kanoelani bowes (@erikabowes) on Jun 10, 2017 at 1:00pm PDT

Advertisement

SPONSORED VIDEO

It’s Going to Set Us Up Very Nicely for Retirement

You’ve worked hard all your life. And if you’re like most jewelers contemplating retirement, you’re hoping that your going-out-of-business sale will add to your nest egg — with minimal complications. That’s exactly what Doug and Jacki Friedrich, fourth-generation owners of Friedrich Jewelers Inc., of Vernon, Conn., experienced when they selected Wilkerson to run their sale. “Jewelers who are contemplating a sale should go with Wilkerson because of their experience,” says Doug. And with financial goals “exceeding expectations,” the couple can now focus on enjoying the next chapter of their lives. “It’s going to set us up very nicely for retirement,” says Jacki. “The money’s coming in and we have no complaints. It’s been wonderful.”

Promoted Headlines

Most Popular