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This Jewelry Trend Is Suddenly Everywhere — and It’s a Huge Sales Opportunity

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‘It’s that extra something.’

If you’re only selling earrings in pairs, you might be missing out on an important trend.

Among women in their 20s, “secondary piercings” have become commonplace, Women’s Wear Daily reports.

There’s almost no limit to the number of ear piercings they’re willing to get. And a number of jewelry brands, from Maria Tash to Alison Lou, are capitalizing on the trend.

“It’s just like buying any other piece of jewelry — it’s that extra something, I think people just place it wherever,” Alison Chemla, designer of Alison Lou jewelry, tells Women’s Wear Daily. She doesn’t even sell her studs in pairs.

Women’s Wear Daily reports that the Broken English jewelry chain is now seeing 20 percent of its sales coming from “multiple piercing earrings.”

Designer Jennifer Fisher said it’s common for young women to have “four piercings and a cartilage piercing.”

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Read more at Women’s Wear Daily

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When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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