A jewelry company gets political.
Tiffany & Co. has written an open letter to President Donald Trump on climate change.
In a message published on social media and as an advertisement in The New York Times, the company wrote:
We’re still in for bold climate action. Please keep the US in the Paris Climate Agreement. The disaster of climate change is too real, and the threat to our planet and to our children is too great.
By Wednesday afternoon, the company’s Facebook post with the letter had generated 19,000 reactions, 2,126 shares and 593 comments.
Reactions to the post were mixed, with some Facebook users saying the company should stay out of politics.
One user wrote: “It is incredibly nearsighted when companies needlessly feel the need to preach, thereby cutting off half of their customers. Stick to what you do well, which is make beautiful, if not overpriced jewelry. Goodbye Tiffany.”
But others congratulated Tiffany for taking a stand. One comment read: “Climate change is so much above politics and jewelry! Not only Tiffany, every single brand should be joining this conversation.”
Fortune reports that Trump has “promised to announce his decision on whether to remain in the pact before a G7 summit in Sicily at the end of May.”