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Tiffany Writes a ‘Dear Trump’ Letter

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A jewelry company gets political.

Tiffany & Co. has written an open letter to President Donald Trump on climate change.

In a message published on social media and as an advertisement in The New York Times, the company wrote:

We’re still in for bold climate action. Please keep the US in the Paris Climate Agreement. The disaster of climate change is too real, and the threat to our planet and to our children is too great.

By Wednesday afternoon, the company’s Facebook post with the letter had generated 19,000 reactions, 2,126 shares and 593 comments.

Reactions to the post were mixed, with some Facebook users saying the company should stay out of politics.

One user wrote: “It is incredibly nearsighted when companies needlessly feel the need to preach, thereby cutting off half of their customers. Stick to what you do well, which is make beautiful, if not overpriced jewelry. Goodbye Tiffany.”

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But others congratulated Tiffany for taking a stand. One comment read: “Climate change is so much above politics and jewelry! Not only Tiffany, every single brand should be joining this conversation.”

Fortune reports that Trump has “promised to announce his decision on whether to remain in the pact before a G7 summit in Sicily at the end of May.”

 

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Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

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