This holiday season, be sure to deliver a memorable luxury experience every time.
The way to make sure they don’t is to accept help from a manager or team member.
There are three clienteling steps you must take with every customer.
And how you can help them during their presentation.
It involves being proactive, not reactive.
It’s up to you to lead, motivate, teach and coach your sales team.
Salespeople should use this worksheet daily, and you’ll know where they need to improve.
One of the most important is learning the right way to delegate tasks.
If you don’t teach, lead and develop, you won’t have a strong sales team. Period.
Start by covering the “sweet spot” and greeting everyone in a friendly manner.
Value-added romancing statements and option negotiation are two methods you can use.
Here’s how to connect with the most educated group of shoppers the jewelry industry has ever seen.
And be ready to role-play with your fellow associates.
She made the mistake of pre-judging a client.
Every transaction is a chance to close additional sales.
This should happen whether they bought a diamond ring, a watch battery or nothing at all.
If you tell them to go ahead and “just look,” you’re missing a big opportunity.
If you do it right, they’ll give you great reviews and stay loyal to your store.
Shane Decker talks about what makes diamonds so special in part two of his “The Miracle of Diamonds” column series.
Maintain your good selling habits during the Christmas selling season.
