Learn to say what comes naturally to you On Sales Strategies: How to Sell Profile-Correct BY SHANE DECKER Published in the April 2013 issue. Do you...
How you handle a simple repair says a lot about your store On Sales Strategies: Service: A Company’s Heartbeat BY SHANE DECKER Published in the March...
The right choice of words is the mark of a pro. On Sales Strategies: The Secret to Winning Over Mr. Grumpy? Hot Coffee The right choice...
Unexpected kindness is the best response to “just looking!” On Sales Strategies: The Secret to Winning Over Mr. Grumpy? Hot Coffee BY SHANE DECKER Published in...
It’s not about money, it’s about the relationship.
Clients get self-confidence from your ability to reassure them that it’s OK to spend their money. Published in the December 2012 issue Somewhere along the way,...
Know the time to talk and the time to stop. On Sales Strategies: Your Timing Is Everything BY SHANE DECKER Published in the October 2012 issue....
Here are six tools to help you do it. On Sales Strategies: Write $1 Million a Year Here are six tools to help you do it....
You’ve done everything perfectly … and the client still says no. Shane Decker: It Ain’t Over ’til It’s Over You’ve done everything perfectly … and the...
When it comes to price, perception is everything. Shane Decker: Use Value to Sell When it comes to price, perception is everything. BY SHANE DECKER Published...
Part two of your primer on things not to do when selling. On Sales : More Sale Killers on the Floor BY SHANE DECKER Published in...
Look out for sales killers on the floor. Part one of two. On Sales Strategies: Up Your Closings by 50% Look out for sales killers on...
On Sales Strategies: Give an Awesome Experience BY SHANE DECKER Published in the February 2012 issue Exceed every customer’s expectations. Clients today have greater expectations than...
Set a target to hand out 500 business cards this year On Sales Strategies: Play Your Cards Right Set a target to hand out 500 business cards this...
Shane Decker: Listen Up Two ears are better than one mouth as sales tools. BY SHANE DECKER Published in the December 2011 issue. Ever wonder why...
Know when to let someone else close a sale. {loadposition shanedeckerheader} I wish I could tell you that I’d met a sales associate or owner who could wait...
Guide your customer to her own purchasing decisions. {loadposition shanedeckerheader} I hate failure. I bet you do, too. When you have to guess which of two...
Cut to the chase with this surpriseing tactic. {loadposition shanedeckerheader} MOST of the time, when a customer says “Just looking,” it’s an involuntary spoken reaction, a...
Caving in on markup undermines your integrity and profit. {loadposition shanedeckerheader} Let’s face it: The last three years have been tough. More jewelers have contacted me...
Organize tasks to avoid procrastination and improve concentration. {loadposition shanedeckerheader} ORGANIZED CRIME is a bad thing, sure. But for retailers, being unorganized is the real crime...
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