Press Releases

Todd Reed Launches ‘Forged as One’ at Start of 25th Anniversary Year

Published

7 years ago

January 4, 2017

INSTORE Staff

(Press Release) BOULDER, CO — Todd Reed Inc., which focuses on artisanal luxury jewelry and design, announces the launch of the Forged as One campaign.

Amplifying the core of the Todd Reed brand experience, Forged as One brings the designer and his team of artisans together into one story: ”One Language. A Collective Voice.” This campaign signals the beginning of Todd Reed’s 25th year in business.

To celebrate Todd Reed’s 25th year as the owner of rough diamond jewelry and innovative design, every piece created in the Boulder Studio will be hallmarked with a specially created hallmark stamp. The new stamp incorporates “25” into the Todd Reed octahedron brand mark to create an entirely new mark for 2017.

The way Todd Reed jewelry is made is a key part of the brand story: artist and artisans in collaboration. A system of monograms (hallmarks) have been created for each master jeweler. Together with the Todd Reed signature hallmark, the lockup becomes a strong statement of provenance that acknowledges the relationship each maker has with the pieces they create.

Forged as One also speaks to the way Todd’s design vocabulary places stones and metals in dialogue with one another. Every detail is integral to the whole.

The Forged as One video (available for viewing on the website and Youtube) invites the viewer into the Todd Reed studio experience and renders the relationship between Todd and his team of master jewelers. The Forged as One video was produced by Manhattan-based Benard Creative. The campaign launched Jan. 2 and will run daily throughout the month with its strongest presence on Instagram and Facebook.

Follow Forged as One on Instagram: #ForgedasOne

Follow Todd Reed’s 25th Year in business on Instagram: #ToddReed25

When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”