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TOUS Opens Flagship Store in SOHO

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TOUS has opened a new flagship store in New York City.

(Press Release)
TOUS, a brand in the affordable luxury jewelry and accessories market, is strengthening its presence in New York City, where it has been since 2004, with the recent opening of a new flagship store in SOHO.

The location, along with the company’s store in Rockefeller Center and the soon-to-open store in the World Trade Center, positions TOUS in the main commercial arteries of New York.

The SOHO opening adds to the 18 existing TOUS stores in the U.S., along with the presence in 60 multibrand jewelry stores and department stores:

“With these openings we will be present in the most prestigious areas of one of the major fashion capitals in the world and we will advance our expansion strategy in the main key market, the United States” said Rosa Tous, corporate vice chairwoman of TOUS.

The three-story building is located at 412 W. Broadway and is complete with a showroom and corporate office space with its Wholesale Partner ELV Distribution.

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The TOUS brand is present on five continents, with more than 500 stores in nearly 50 countries.

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