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Train Retail Announces Free Live Web Training: “How to Tell If Your Jewelry Marketing Is Actually Working”

Live online training for independent jewelers scheduled for February 18th at 10 am Central.

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(PRESS RELEASE) Appleton, WI — Kyle Bullock from Bullock’s Jewelry in Roswell NM and Jimmy DeGroot are partners in Train Retail, a training and coaching company built specifically for independent jewelry stores. They are announcing a free live web training titled “How to Tell If Your Jewelry Marketing Is Actually Working.” The session will take place February 18 at 10:00 a.m. Central Time and is open to independent jewelry store owners and managers nationwide.

Jimmy DeGroot said, “We had other cheeky titles such as – Hey jewelers! how do you know your marketing is actually working? But we thought we’d better keep it a little more professional.” The one-hour live training is designed to help jewelers better understand whether their marketing efforts are producing measurable results — and how to stop guessing when it comes to marketing spend.

“Most jewelers are spending thousands without a clear way to tell what’s actually driving profit,” said Kyle Bullock, co-founder of Train Retail. “We want to give you clarity, confidence, and a practical framework they can use both with new marketing ideas and your existing ones”

This training is not sponsored by marketing agencies or vendors. Kyle and Jimmy want to give you great ammunition to create promotions and marketing that both turn customers into raving fans and create generous profits. The eky focus at Train Retail is profit-generating systems, leadership development, and sales training for jewelers.

During the session, attendees will learn:

  • How to measure whether marketing efforts are truly profitable
  • What is currently working in jewelry marketing — and what is not
  • Practical examples of how unconventional tactics can drive customer engagement
  • A turnkey campaign participants can implement in their own stores

Kyle and Jimmy Their one-on-one coaching clients have experienced average profit growth of more than $100,000 per year, and the live training will share the same principles used in their coaching work.

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Attendance is free, but advance registration is required.

Registration information: Visit https://trainretail.com/ to reserve a spot.

You can also contact Jimmy at [email protected] for any questions you may have.

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SPONSORED VIDEO

Honoring a Legacy: How Smith & Son Jewelers Exceeded Every Goal With Wilkerson

When Andrew Smith decided to close the Springfield, Massachusetts location of Smith & Son Jewelers, the decision came down to family. His father was retiring after 72 years in the business, and Andrew wanted to spend more time with his children and soon-to-arrive grandchildren. For this fourth-generation jeweler whose great-grandfather founded the company in 1918, closing the 107-year-old Springfield location required the right partner. Smith chose Wilkerson, and the experience exceeded expectations from start to finish. "Everything they told me was 100% true," Smith says. "The ease and use of all their tools was wonderful." The consultants' knowledge and expertise proved invaluable. Smith and his father set their own financial goal, but Wilkerson proposed three more ambitious targets. "We thought we would never make it," Smith explains. "We were dead wrong. We hit our first goal, second goal and third goal. It was amazing." Smith's recommendation is emphatic: "I would never be able to do what they did by myself."

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