I had a young bride-to-be come in the store and look at the semi-mount and loose diamond case. I overheard her tell her friend that if she got an engagement ring she wanted some sort of gem in the middle and she didn’t want that whole ?claw in the middle of the ring thing.? After a few minutes of conversation and trying rings on, I saw the light turn on when I set a diamond of her choice over the empty crown. ?Oh I get it,? she said. ?This is what holds the gem.? This is the kind of gal you could talk into buying a ring from you because your diamonds ?smell? better than the competition’s.
? RON T.,
LOGAN, UT