(Press Release)
NEW YORK, NY – Vardi Company has launched a nationwide, causal-related jewelry program called “The Million Key Movement” for the Love is the Key brand in conjunction with Jewelers for Children.
Vardi is enlisting major retailers as well as independent retailers to participate in this program. Steven Vardi, CEO of Vardi Company, explained, “We launched this program to make a significant impact, and our goal is to generate the largest ever charitable contribution to JFC of $1 million-plus as well as to spread the positive brand message of Love is the Key.”
As part of this program, Vardi Company will donate 10 percent of the wholesale price of every key sold and will be asking participating retailers to match the donation. Additionally, Vardi will be coordinating a nationwide marketing campaign to drive awareness and promote participating retailers.
For more information, visit millionkeymovement.com.