Video: 4 Key Areas of Communication for Jewelers

TALK TO JEWELRY STORE sales staff members and you’ll often hear the sentence “Communication is horrible around here,” says Jimmy DeGroot.

In a busy retail environment, owners and managers get caught up in daily tasks and sometimes fail to make communication a priority.

But strong communication can improve morale, decrease turnover and even boost sales, DeGroot says. He recommends focusing on four areas.

Watch the video: