California Jewelry Maker Vivi – Formerly Known as Cookie Lee – Files for Bankruptcy

Vivi, a California direct-sales jewelry company formerly known as Cookie Lee, has filed for bankruptcy, The Orange County Register reports. The company listed assets of under $50,000 and liabilities of $1 million to $10 million in its Chapter 7 bankruptcy filing on July 8, the article says, noting that Chapter 7 usually indicates a company intends to liquidate instead of reorganize under Chapter 11.

The article explains that Cookie Lee was founded in 1992 and then sold in 2014 to Debbie Millar, who renamed the company to Vivi. On the day the company closed, Sue Neff, a Vivi sales consultant, wrote on the company’s Facebook page: “Debbie has worked very hard over the past two years to rebuild a company that had been declining for years. Unfortunately, rebuilding sometimes just doesn’t work out.”

Read more at The Orange County Register