Connect with us

Headlines

California Jewelry Maker Vivi – Formerly Known as Cookie Lee – Files for Bankruptcy

Company listed liabilities of $1 million to $10 million in Chapter 7 filing.

mm

Published

on

Vivi, a California direct-sales jewelry company formerly known as Cookie Lee, has filed for bankruptcy, The Orange County Register reports. The company listed assets of under $50,000 and liabilities of $1 million to $10 million in its Chapter 7 bankruptcy filing on July 8, the article says, noting that Chapter 7 usually indicates a company intends to liquidate instead of reorganize under Chapter 11.

The article explains that Cookie Lee was founded in 1992 and then sold in 2014 to Debbie Millar, who renamed the company to Vivi. On the day the company closed, Sue Neff, a Vivi sales consultant, wrote on the company’s Facebook page: “Debbie has worked very hard over the past two years to rebuild a company that had been declining for years. Unfortunately, rebuilding sometimes just doesn’t work out.”

Read more at The Orange County Register

Advertisement

Advertisement

SPONSORED VIDEO

When Sales Beat Projections, You Know Wilkerson Did Its Job

There are no crystal balls when it comes to sales projections. But when Thomasville, Georgia jeweler Fran Lewis chose Wilkerson to run the retirement/going-out-of-business sale for Lewis Jewelers and More, she was pleasantly surprised to learn that even Wilkerson could one-up its own sales numbers. “Not only did we meet our goal, but we exceeded the goal that Wilkerson had given us by about 134%,” she says. After more than 40 years in the business, Lewis says she decided a few years ago to “move towards retirement.” And she was impressed by Wilkerson’s tenure in the industry. Overall, she’d recommend the company to anyone else who may be thinking it’s time to hang up their loupe. “As a full package, they’ve done a very good job and I’d definitely recommend Wilkerson.”

Promoted Headlines

Most Popular