Connect with us

Headlines

California Jewelry Maker Vivi – Formerly Known as Cookie Lee – Files for Bankruptcy

Company listed liabilities of $1 million to $10 million in Chapter 7 filing.

mm

Published

on

Vivi, a California direct-sales jewelry company formerly known as Cookie Lee, has filed for bankruptcy, The Orange County Register reports. The company listed assets of under $50,000 and liabilities of $1 million to $10 million in its Chapter 7 bankruptcy filing on July 8, the article says, noting that Chapter 7 usually indicates a company intends to liquidate instead of reorganize under Chapter 11.

The article explains that Cookie Lee was founded in 1992 and then sold in 2014 to Debbie Millar, who renamed the company to Vivi. On the day the company closed, Sue Neff, a Vivi sales consultant, wrote on the company’s Facebook page: “Debbie has worked very hard over the past two years to rebuild a company that had been declining for years. Unfortunately, rebuilding sometimes just doesn’t work out.”

Read more at The Orange County Register

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular