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Weekly Spiffs

Weekly Spiff: Pass the $50

A $50 bill moves to whoever has the biggest sale. Game ends at closing.

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Weekly Spiff: Pass the $50

Pass The Fifty

THIS ONE creates all-day excitement and friendly competition. A $50 bill gets passed around based on who’s making the biggest sales.

  • Tack a $50 bill to the bulletin board at store opening.
  • The first person to make any sale gets the $50.
  • When someone else makes a larger sale, they take the $50 from the previous holder.
  • This continues all day. Whoever has the largest sale at closing keeps the money.
  • Variations: Use $100 on big Saturdays, or substitute a gift certificate to a nice restaurant.

What this encourages: This spiff keeps energy high all day long. Staff stay motivated because the game isn’t over until the doors close. It encourages going for larger sales and add-ons, and creates a fun, competitive atmosphere that customers can feel.

DISCLAIMER: Spiffs are not appropriate for every store, but can add a sense of excitement to the sales process for some. Will it work? It depends on your store, and it depends on your staff. If you haven’t tried these types of contests, give it a try and see what happens. But if you do try it, make a big deal of it. These work way better when they’re an exciting, shared experience.

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Honoring a Legacy: How Smith & Son Jewelers Exceeded Every Goal With Wilkerson

When Andrew Smith decided to close the Springfield, Massachusetts location of Smith & Son Jewelers, the decision came down to family. His father was retiring after 72 years in the business, and Andrew wanted to spend more time with his children and soon-to-arrive grandchildren. For this fourth-generation jeweler whose great-grandfather founded the company in 1918, closing the 107-year-old Springfield location required the right partner. Smith chose Wilkerson, and the experience exceeded expectations from start to finish. "Everything they told me was 100% true," Smith says. "The ease and use of all their tools was wonderful." The consultants' knowledge and expertise proved invaluable. Smith and his father set their own financial goal, but Wilkerson proposed three more ambitious targets. "We thought we would never make it," Smith explains. "We were dead wrong. We hit our first goal, second goal and third goal. It was amazing." Smith's recommendation is emphatic: "I would never be able to do what they did by myself."

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