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2022 Brings a Year Full of Knowledge and Education with Monthly Webinars

Featuring Asaf Herskovitz, CEO of GN Diamond, and Shane Decker, president of Ex-sell-ence.




2022 Brings a Year Full of Knowledge and Education with Monthly Webinars

(PRESS RELEASE) Your sales team is your greatest asset, but it’s difficult to find the time and resources to effectively train them to perform at their best. We know this from working with over 3500 independent and family-owned jewelers who have shared their struggles to compete with online sellers and close more sales.

Shane Decker teams up monthly with Asaf Herskovitz to discuss various topics jewelers face on a daily basis. Many new tips may be learned and reaffirmed in this one hour long webinar. Can’t attend the webinar? Not a problem, simply sign up for the webinar and listen to it later at a more convenient time and share with your team.

GN Diamond has many free training tools for your sales team to provide extra tips to help close sales and create a point of distinction while customers are in your store.  In addition, our diamond 360 links may be emailed to your customers for them to share with loved ones that may be involved in the decision making process but may not be present. By texting a link of the diamond to your potential customer, you will also capture their cell phone which may not be readily available or shared.   The GN Diamond Platform is a comprehensive diamond sales tool featuring training videos and access to a professional sales trainer. By building on a solid foundation of customer insights and sales skills, independent jewelers can delight shoppers and increase their closing percentage starting today.

Convenient, Continuous Sales Training

With the GN Diamond Platform, training becomes an easy, ongoing process. Videos, webinars, and sales and marketing tools are regularly updated with the current best practices so you can keep your sales team sharp. Utilize our free sales trainers via Skype to bring new hires up to speed. And refresh existing team members with inspirational 10-minute sessions to build confidence and enthusiasm.

When you take advantage of all the GN Diamond Platform has to offer, you will unlock a point of difference in your sales team’s presentation, resulting in increased foot traffic, referrals, and sales. Valuable training insights include:

  • How to sell on quality and value, not price point
  • How to clearly communicate the 4 C’s to customers
  • How to boost energy and enthusiasm every day
  • How to help salespeople adopt an ownership mentality
  • How to sell more add-ons and much more



When the Kids Have Their Own Careers, Wilkerson Can Help You to Retire

Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

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