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2022 Brings a Year Full of Knowledge and Education with Monthly Webinars

Featuring Asaf Herskovitz, CEO of GN Diamond, and Shane Decker, president of Ex-sell-ence.




2022 Brings a Year Full of Knowledge and Education with Monthly Webinars

(PRESS RELEASE) Your sales team is your greatest asset, but it’s difficult to find the time and resources to effectively train them to perform at their best. We know this from working with over 3500 independent and family-owned jewelers who have shared their struggles to compete with online sellers and close more sales.

Shane Decker teams up monthly with Asaf Herskovitz to discuss various topics jewelers face on a daily basis. Many new tips may be learned and reaffirmed in this one hour long webinar. Can’t attend the webinar? Not a problem, simply sign up for the webinar and listen to it later at a more convenient time and share with your team.

GN Diamond has many free training tools for your sales team to provide extra tips to help close sales and create a point of distinction while customers are in your store.  In addition, our diamond 360 links may be emailed to your customers for them to share with loved ones that may be involved in the decision making process but may not be present. By texting a link of the diamond to your potential customer, you will also capture their cell phone which may not be readily available or shared.   The GN Diamond Platform is a comprehensive diamond sales tool featuring training videos and access to a professional sales trainer. By building on a solid foundation of customer insights and sales skills, independent jewelers can delight shoppers and increase their closing percentage starting today.

Convenient, Continuous Sales Training

With the GN Diamond Platform, training becomes an easy, ongoing process. Videos, webinars, and sales and marketing tools are regularly updated with the current best practices so you can keep your sales team sharp. Utilize our free sales trainers via Skype to bring new hires up to speed. And refresh existing team members with inspirational 10-minute sessions to build confidence and enthusiasm.

When you take advantage of all the GN Diamond Platform has to offer, you will unlock a point of difference in your sales team’s presentation, resulting in increased foot traffic, referrals, and sales. Valuable training insights include:

  • How to sell on quality and value, not price point
  • How to clearly communicate the 4 C’s to customers
  • How to boost energy and enthusiasm every day
  • How to help salespeople adopt an ownership mentality
  • How to sell more add-ons and much more



When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”

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