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4 Sweet, Meaningful Styles for the Sentimental Jewelry Buyer

The more personal the jewelry, the more she adores it.

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THE SWEET SENTIMENTALIST collects pieces that represent experiences or remind her of a loved one. For her, jewelry is very personal and fine jewelry is an investment, so there is a deeper meaning behind each purchase. Subtle symbolism has been a part of jewelry design for hundreds of years, and it remains relevant today for anyone who has someone, some place or something to remember.  

 

4 Sweet, Meaningful Styles for the Sentimental Jewelry Buyer

Liz Kantner is an independent jewelry consultant. Visit her website at lizkantner.com.

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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