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4 Sweet, Meaningful Styles for the Sentimental Jewelry Buyer

The more personal the jewelry, the more she adores it.

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THE SWEET SENTIMENTALIST collects pieces that represent experiences or remind her of a loved one. For her, jewelry is very personal and fine jewelry is an investment, so there is a deeper meaning behind each purchase. Subtle symbolism has been a part of jewelry design for hundreds of years, and it remains relevant today for anyone who has someone, some place or something to remember.  

 

Liz Kantner is an independent jewelry consultant. Visit her website at lizkantner.com.

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A Liquidation Sale during a Pandemic? Wilkerson Showed Them the Way

For 25 years, Stafford Jewelers of Cincinnati, Ohio, was THE place to go for special gifts, engagement diamonds, high-end Swiss watch brands — in other words, the crème de la crème of fine jewelry. But this summer, the Stafford family was ready to retire. So, they chose Wilkerson to help them close up shop. “One of the biggest concerns was having the sale in the middle of COVID,” says Director of Stores Michelle Randle. Wilkerson gave the Stafford team plenty of ideas as well as safety guidelines, which they closely followed. “All of the employees felt safe, the customers coming in the door felt safe and we did a lot of business,” says Randle. How much business? “The inventory flew,” she says. Translation: They sold millions and millions of dollars-worth of merchandise. Randle calls it, “an incredible experience.” Would she recommend Wilkerson to other retailers who are thinking of thinning their inventories or retiring? “Everyone got more than what they expected out of the sale. You have to hire Wilkerson. They’re amazing.”

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