41 Percent of Surveyed Jewelry Retailers Report Sales Growth in May

“So much Roberto Coin. It was wonderful.” — Steven B. Goldfarb, Alvin Goldfarb Jeweler, Bellevue, WA

• Custom engagement rings by Vlora. People often come in with a vision of what they want along with pictures. Instead of making them feel like they have to choose from what I have, we just make what they want! — Angela C., Atascadero, CA

• Diamond bracelets by Vahan, flex diamond bracelets by Heera Moti. Stackable bands by Costar. — Gene, John and Krista P., Tuscaloosa, AL
• Lab-grown diamond sales are helping sell older semi-mounts. Wedding bands in 10K gold have increased interest. People asking for watches again! — Allison L., Rock Hill, SC
• By units: Alex Monroe, Joyla and Lashbrook. In the case of the first two, these are very affordable, wearable collections, and very appealing for self-purchasers. By dollars: Alex Sepkus, Erika Winters, and Todd Pownell. In the case of the latter two, these are all bridal pieces — and it’s just “that time of year!” — Babs N., Bozeman, MT
• Name necklaces! Everyone suddenly wants name necklaces! — Gretchen S., Sherman Oaks, CA
• May saw lab-grown diamonds as the best-selling product. We use Mercury Ring to stock our loose lab-grown diamonds and then we custom design the setting with Shah Luxury. — Amy H., Jacksonville, FL
• By dollars, loose natural diamonds led the way (it only takes one!) followed by diamond anniversary rings and created diamond jewelry. By vendors, Shefi Diamonds, Ania Haie, Sterling Reputation and Rembrandt Charms. — Mark & Monika C., Rockford, IL
• Engagement rings from Uneek and Imagine Bridal. Custom engagement rings. — Elizabeth S., San Diego, CA
• Lab grown diamonds around the 2.5- to 3-carat size and custom designs! I’ve also been selling more vintage and estate pieces, and our repair business is definitely going up! — Becky B., Peabody, MA
• Custom has become more and more important. Customers want personalization. Malakan Diamond has helped us grow that part of the business. It’s like they work for us (whereas most vendors have themselves in mind first). — Jim C., Modesto, CA
• Berco, Midas Chain and INOX. — Sue P., Escanaba, MI

• Impulse price points from Quality Gold, Sterling Reputation. Stuller is important to our custom operation for parts. But it is still repair and custom leading the way! — Loann S., Stillwater, MN
• Custom wedding bands with lab diamonds and Stuller men’s bands were hot. — Beth C., Dublin, OH
• Natural diamonds are making a comeback for us. Lab prices’ race to the bottom has cut their desirability for a portion of our customers. — Bill E., Terre Haute, IN
• It’s a broken record: Engagement ring sales are driving our sales. Lab-grown centers 4 to 1 over earth-mined. — Joe T., Lubbock, TX
• Palomar family jewelry, Bassali fashion, and Sylvie engagement rings. — Trevor W., Myerstown, PA