Connect with us

Here’s the Toughest Competitor That Independent Jewelers Face

mm

Published

on

Things have sure changed in recent years.

Part of running a successful jewelry store is keeping an eye on your competition. And now more than ever, that goes beyond just knowing what the shop across town is selling.

As part of The Big Survey 2017, we asked jewelers, “Who is your toughest competitor?” For some context, we then compared the results to those of 2008.

As it turns out, internet retail has surged to become the biggest threat to independent jewelers. The competitive pressure from other local jewelers and chain jewelers has receded.

Here are the results in detail:

Internet retailers

Advertisement
2017

38%

2008

23%

 

Other local independent jewelers

2017

29%

2008

32%

Advertisement

 

Jewelry chain stores

2017

14%

2008

19%

 

Big box stores

Advertisement
2017

5%

2008

7%

 

“Wholesale” retailers

2017

6%

2008

6%

 

Designers/vendors with retail outlets

2017

2%

2008

1%

 

Other

2017

5%

2008

12%

Full results of the Big Survey, which had more than 715 respondents, will be published in the October edition of INSTORE.

Advertisement

SPONSORED VIDEO

She Wanted to Spend More Time with Her Kids. She Called Wilkerson.

Your children are precious. More precious than gold? Absolutely! Just ask Lesley Ann Davis, owner of Lesley Ann Jewels, an independent jewelry store that — until the end of 2023 — had quite a following in Houston, Texas. To spend more time with her four sons, all in high school, she decided to close her store. Luckily, she was familiar with Wilkerson and called them as soon as she knew she wanted to move on to bigger, better and more family-focused things. Was she happy with her decision? Yes, she was. Says Davis, “Any owner looking to make that life change, looking to retire, looking to close, looking for a pause in their career, I would recommend Wilkerson. Hands down!”

Promoted Headlines

Most Popular

Tips and How-To

Here’s the Toughest Competitor That Independent Jewelers Face

mm

Published

on

Things have sure changed in recent years.

Part of running a successful jewelry store is keeping an eye on your competition. And now more than ever, that goes beyond just knowing what the shop across town is selling.

As part of The Big Survey 2017, we asked jewelers, “Who is your toughest competitor?” For some context, we then compared the results to those of 2008.

As it turns out, internet retail has surged to become the biggest threat to independent jewelers. The competitive pressure from other local jewelers and chain jewelers has receded.

Here are the results in detail:

Advertisement

Internet retailers

2017

38%

2008

23%

 

Other local independent jewelers

2017

29%

Advertisement
2008

32%

 

Jewelry chain stores

2017

14%

2008

19%

 

Advertisement

Big box stores

2017

5%

2008

7%

 

“Wholesale” retailers

2017

6%

2008

6%

 

Designers/vendors with retail outlets

2017

2%

2008

1%

 

Other

2017

5%

2008

12%

Full results of the Big Survey, which had more than 715 respondents, will be published in the October edition of INSTORE.

Advertisement

SPONSORED VIDEO

She Wanted to Spend More Time with Her Kids. She Called Wilkerson.

Your children are precious. More precious than gold? Absolutely! Just ask Lesley Ann Davis, owner of Lesley Ann Jewels, an independent jewelry store that — until the end of 2023 — had quite a following in Houston, Texas. To spend more time with her four sons, all in high school, she decided to close her store. Luckily, she was familiar with Wilkerson and called them as soon as she knew she wanted to move on to bigger, better and more family-focused things. Was she happy with her decision? Yes, she was. Says Davis, “Any owner looking to make that life change, looking to retire, looking to close, looking for a pause in their career, I would recommend Wilkerson. Hands down!”

Promoted Headlines

Most Popular