Press Releases

Citizen Watch America Announces Big Hearts, Little Hands Initiative

It’s donating a portion of Citizen and Bulova sales to Jewelers for Children.

Published

4 years ago

April 14, 2020

INSTORE Staff

(PRESS RELEASE) Citizen Watch America announces the Big Hearts, Little Hands initiative, dedicating a portion of online sales from Citizen and Bulova watches to Jewelers For Children, an organization founded by the U.S. jewelry industry with the mission of helping children in need.

Now more than ever, resources are scarce. In order to come through this challenging time even stronger than before, Citizen Watch America recognizes the importance of taking care of one another.

Starting April 1 through June 30, Citizen Watch America will donate 10% of proceeds from each Citizen and Bulova watch sale made on their respective e-commerce websites. With a minimum donation of $10,000 and a maximum donation of $100,000, Citizen Watch America will help children in need and their families by supporting trusted non-profits like St. Jude Children’s Research Hospital, Make-A-Wish America, Elizabeth Glaser Pediatric AIDS Foundation, National CASA Association and more.

“It is times like these that we must come together and give back to communities that are still in need of support,” says Jeffrey Cohen, president of Citizen Watch America. “We are proud to continue our dedication to Jewelers For Children and give back to the children and families that are looking for relief, especially now.”

To learn more about Jewelers For Children, visit www.jewelersforchildren.org

She Wanted to Spend More Time with Her Kids. She Called Wilkerson.

Your children are precious. More precious than gold? Absolutely! Just ask Lesley Ann Davis, owner of Lesley Ann Jewels, an independent jewelry store that — until the end of 2023 — had quite a following in Houston, Texas. To spend more time with her four sons, all in high school, she decided to close her store. Luckily, she was familiar with Wilkerson and called them as soon as she knew she wanted to move on to bigger, better and more family-focused things. Was she happy with her decision? Yes, she was. Says Davis, “Any owner looking to make that life change, looking to retire, looking to close, looking for a pause in their career, I would recommend Wilkerson. Hands down!”