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Video: Michigan Retailer Buries $1M in Jewelry, Launches Treasure Hunt

He’s doing this in lieu of a going-out-of-business sale.

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This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Published

4 years ago

July 23, 2020

INSTORE Staff

The owner of J&M Jewelers in Washington Township, MI, decided to call it quits amid the COVID-19 pandemic.

But instead of holding a going-out-of-business sale, Johnny Perri buried his inventory all over Michigan, USA Today reports. He and his fianceé, Amy, also hid “thousands upon thousands” of precious metals and antiques.

“Although I enjoyed being in business for myself and have been blessed serving our wonderful customers, I’ve discovered that I was never truly happy,” Perri wrote on his “Treasure Quest” website.

The total value of the items is about $1 million. The location of each item is marked by an “X” and a GPS tracker, according to USA Today.

Tickets for the first quest, set for Aug. 1 in Oakland County with $4,200 in treasure at stake, have already sold out. Some tickets are still available for other dates and locations.

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Your children are precious. More precious than gold? Absolutely! Just ask Lesley Ann Davis, owner of Lesley Ann Jewels, an independent jewelry store that — until the end of 2023 — had quite a following in Houston, Texas. To spend more time with her four sons, all in high school, she decided to close her store. Luckily, she was familiar with Wilkerson and called them as soon as she knew she wanted to move on to bigger, better and more family-focused things. Was she happy with her decision? Yes, she was. Says Davis, “Any owner looking to make that life change, looking to retire, looking to close, looking for a pause in their career, I would recommend Wilkerson. Hands down!”