(Press Release)
Alisa recently launched its newly redesigned website, alisadesigns.com, featuring a video of designers and principals Lisa Morgan and Fred Morgan sharing the inspiration for their company’s signature basketweave design.
They discuss what distinguishes their two-tone 18K gold and sterling collection from other brands and how their newest products – emphasizing greater gold and diamond content – meet the $1,000 to $2,000 retail “sweet spot.”
A revamped design, more images and improved navigation enhance the Alisa site for both fine jewelry retailers and consumers. Visitors may also locate their nearest authorized Alisa dealer while servicing retailers through exclusive user-protected areas.
For more information about the Alisa brand and its fine jewelry products or to receive its latest brochure, call 888.253.6600.
Four Decades of Excellence: How Wilkerson Transformed a Jeweler's Retirement into Celebration
After 45 years serving the Milwaukee community, Treiber & Straub Jewelers owner Michael Straub faced a significant life transition. At 75, the veteran jeweler made a personal decision many business owners understand: "I think it's time. I want to enjoy my wife with my grandchildren for the next 10, 15 years."
Wilkerson's expertise transformed this major business transition into an extraordinary success. Their comprehensive approach to managing the going-out-of-business sale created unprecedented customer response—with lines forming outside the store and limits on how many shoppers could enter at once due to fire safety regulations.
The results exceeded all expectations. "Wilkerson did a phenomenal job," Straub enthuses. "They were there for you through the whole thing, helped you with promoting it, helping you on day-to-day business. I can't speak enough for how well they did." The partnership didn't just facilitate a business closing; it created a celebratory finale to decades of service while allowing Straub to confidently step into his well-earned retirement.
