Press Releases

ALOR Commemorates the 15th Anniversary of their NOIR Collection

Published

6 years ago

May 9, 2018

INSTORE Staff

(PRESS RELEASE) LA JOLLA, CA – Southern California-based fine jewelry and watch brand, ALOR, the largest global creator of luxury gold and cable jewelry, is celebrating the 15 year anniversary of the launch of the Noir Collection. 15 years ago, ALOR revolutionized the look of cable with the introduction of black cable into their collection. The launch boldly brought ALOR’s chic and timeless designs to a powerful new level, consistently putting Noir among their bestselling collection. To commemorate the occasion, ALOR is releasing two limited edition Noir cable bangles with 18 karat gold and diamonds at the Couture Fine Jewelry trade show in Las Vegas. The elegant designs pay homage to the original luxurious styles constructed by ALOR Founder and Chairman, Jack Zemer, and will represent the compelling collection from 15 years ago.

“15 years ago we introduced NOIR. It was edgy, modern and bold; it was unlike anything in jewelry, then and still today. Noir transformed our brand forever and opened our eyes to the future.

15 years later, this attention grabbing collection stands tall as one of our proudest design accomplishments,” says Marilyn Harrell, ALOR Creative Director and Executive Vice President.

“We are excited to bring back two of the original iconic designs that my father Jack created for the launch of Noir 15 years ago. In this new iteration, these two limited edition pieces embody the spirit of Noir,” says Ori Zemer, Co-President of ALOR.

Each piece is numbered to commemorate the 15th Anniversary. Additionally, each bangle will come specially packaged in a commemorative box with a certificate of authenticity. ALOR will only be producing 15 of each design to be available in stores for fall 2018. Retail price for the oval bangle is $7,495, while the rectangle bangle will retail for $7,995.

When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”