Connect with us

Press Releases

ALOR Commemorates the 15th Anniversary of their NOIR Collection

mm

Published

on

(PRESS RELEASE) LA JOLLA, CA – Southern California-based fine jewelry and watch brand, ALOR, the largest global creator of luxury gold and cable jewelry, is celebrating the 15 year anniversary of the launch of the Noir Collection. 15 years ago, ALOR revolutionized the look of cable with the introduction of black cable into their collection. The launch boldly brought ALOR’s chic and timeless designs to a powerful new level, consistently putting Noir among their bestselling collection. To commemorate the occasion, ALOR is releasing two limited edition Noir cable bangles with 18 karat gold and diamonds at the Couture Fine Jewelry trade show in Las Vegas. The elegant designs pay homage to the original luxurious styles constructed by ALOR Founder and Chairman, Jack Zemer, and will represent the compelling collection from 15 years ago.

“15 years ago we introduced NOIR. It was edgy, modern and bold; it was unlike anything in jewelry, then and still today. Noir transformed our brand forever and opened our eyes to the future.

15 years later, this attention grabbing collection stands tall as one of our proudest design accomplishments,” says Marilyn Harrell, ALOR Creative Director and Executive Vice President.

“We are excited to bring back two of the original iconic designs that my father Jack created for the launch of Noir 15 years ago. In this new iteration, these two limited edition pieces embody the spirit of Noir,” says Ori Zemer, Co-President of ALOR.

Advertisement

Each piece is numbered to commemorate the 15th Anniversary. Additionally, each bangle will come specially packaged in a commemorative box with a certificate of authenticity. ALOR will only be producing 15 of each design to be available in stores for fall 2018. Retail price for the oval bangle is $7,495, while the rectangle bangle will retail for $7,995. 

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular