Connect with us

Press Releases

Alrosa Pilots GIA’s M2M Program

mm

Published

on

(PRESS RELEASE) CARLSBAD, CA – GIA (Gemological Institute of America) announced that Alrosa is piloting in the Institute’s M2M program.

“The M2M program is a way to share with the consumer the story of our diamonds,” said Sergey Ivanov, CEO of ALROSA. “The creation of tracing systems is an important step in confirming diamond provenance, which will have benefits for industry participants, retailers and ultimately retail consumers. Alrosa is examining different tracing solutions available on the market to provide consumers with supreme confidence and knowledge.”

Consumers are exhibiting greater interest in the origin of the diamonds they purchase. The M2M program allows the retailer, and ultimately the consumer, to trace the journey of a diamond, adding to its story at each point along the value chain. The M2M program allows for the individual characteristics of a polished stone, and its unique journey, to be shared with consumers using a mobile application, together with traditional diamond grading reports.

“We are very pleased to welcome Alrosa to the M2M program,” said Tom Moses, GIA executive vice president and chief laboratory and research officer. “Dozens of retailers and several manufacturers are signed up, and we continue to engage other diamond producers as part of the initiative.”

M2M is a digital platform that brings together GIA’s unique ability to scientifically match rough diamonds to the resulting polished gems with information from each step in the value chain that tells the compelling story of a diamond’s journey. Having completed an earlier pilot phase of the program, GIA has processed thousands of rough diamonds ranging from one carat up to more than 100 carats.

Advertisement

Continue Reading
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Downsizing? Wilkerson Is Here to Help

Orin Mazzoni, Jr., the owner of Orin Jewelers in Garden City and Northville, Michigan, decided it was time to downsize. With two locations and an eye on the future, Mazzoni asked Wilkerson to take the lead on closing the Garden City store. Mazzoni met Wilkerson’s Rick Hayes some years back, he says, and once he made up his mind to consolidate, he and Hayes “set up a timeline” for the sale. Despite the pandemic, Mazzoni says the everything went smoothly. “Many days, we had lines of people waiting to get in,” he says, adding that Wilkerson’s professionalism made it all worthwhile. “Whenever you do an event like this, you think, ‘I’ve been doing this my whole life. Do I really need to pay someone to do it for me?’ But then I realized, these guys are the pros and we need to move forward with them.”

Promoted Headlines

Most Popular