April Fool’s Day, the Grammys, and Other Big Dates in April

1 If APRIL FOOL’S DAY in your store means hand buzzers and whoopee cushions, you may be having a laugh but missing out on a top marketing and liquidation opportunity. Over the years, we’ve heard of several jewelers who have generated great business with an “April Fool’s Day Sale — It’s no joke! — 50 percent off all in-case merchandise.” (The best merchandise is of course kept safe and sound in the vault.)

4 Now is your chance to show your store is on top of the trends with coverage of THE GRAMMY AWARDS on the heels of last week’s Oscars. Warm up your Twitter handle.

10 Today is THE 100TH DAY OF THE YEAR, an excellent point to do a little self-assessment. Take a long walk and ask yourself how you are progressing (leave the phone behind).

21 Nothing is less inspirational than a boss who misses with their high fives. On NATIONAL HIGH FIVE DAY, keep in mind this tip from Wired magazine: Keep your eye on the elbow; that’ll automatically line up your mitts.