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April Fool’s Day, the Grammys, and Other Big Dates in April

And a tip to ensure you’re not missing the target on National High Five Day.

Published

2 years ago

March 17, 2022

INSTORE Staff Instore March 2022 Issue

April Fool’s Day, the Grammys, and Other Big Dates in April

1 If APRIL FOOL’S DAY in your store means hand buzzers and whoopee cushions, you may be having a laugh but missing out on a top marketing and liquidation opportunity. Over the years, we’ve heard of several jewelers who have generated great business with an “April Fool’s Day Sale — It’s no joke! — 50 percent off all in-case merchandise.” (The best merchandise is of course kept safe and sound in the vault.)

4 Now is your chance to show your store is on top of the trends with coverage of THE GRAMMY AWARDS on the heels of last week’s Oscars. Warm up your Twitter handle.

10 Today is THE 100TH DAY OF THE YEAR, an excellent point to do a little self-assessment. Take a long walk and ask yourself how you are progressing (leave the phone behind).

21 Nothing is less inspirational than a boss who misses with their high fives. On NATIONAL HIGH FIVE DAY, keep in mind this tip from Wired magazine: Keep your eye on the elbow; that’ll automatically line up your mitts.

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”