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April Fool’s Day, the Grammys, and Other Big Dates in April

And a tip to ensure you’re not missing the target on National High Five Day.




April Fool’s Day, the Grammys, and Other Big Dates in April

1 If APRIL FOOL’S DAY in your store means hand buzzers and whoopee cushions, you may be having a laugh but missing out on a top marketing and liquidation opportunity. Over the years, we’ve heard of several jewelers who have generated great business with an “April Fool’s Day Sale — It’s no joke! — 50 percent off all in-case merchandise.” (The best merchandise is of course kept safe and sound in the vault.)

4 Now is your chance to show your store is on top of the trends with coverage of THE GRAMMY AWARDS on the heels of last week’s Oscars. Warm up your Twitter handle.

10 Today is THE 100TH DAY OF THE YEAR, an excellent point to do a little self-assessment. Take a long walk and ask yourself how you are progressing (leave the phone behind).

21 Nothing is less inspirational than a boss who misses with their high fives. On NATIONAL HIGH FIVE DAY, keep in mind this tip from Wired magazine: Keep your eye on the elbow; that’ll automatically line up your mitts.


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Thinking of Liquidating? Wilkerson’s Got You Covered

Bil Holehan, the manager of Julianna’s Fine Jewelry in Corte Madera, Calif., decided to go on to the next chapter of his life when the store’s owner and namesake told him she was set to retire. Before they left, Holehan says they decided to liquidate some of the store’s aging inventory. They chose Wilkerson for the sale. Why? “Friends had done their sales with Wilkerson and they were very satisfied,” says Holehan. He’d enthusiastically recommend Wilkerson to anyone looking to stage a liquidation or going-out-of-business sale. “There were no surprises,” he says. “They were very professional in their assessment of our store, what we could expect from the sale and they were very detailed in their projections. They were pretty much on the money.”

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