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April Fool’s Day, the Grammys, and Other Big Dates in April

And a tip to ensure you’re not missing the target on National High Five Day.

Published

3 years ago

March 17, 2022

INSTORE Staff Instore March 2022 Issue

April Fool’s Day, the Grammys, and Other Big Dates in April

1 If APRIL FOOL’S DAY in your store means hand buzzers and whoopee cushions, you may be having a laugh but missing out on a top marketing and liquidation opportunity. Over the years, we’ve heard of several jewelers who have generated great business with an “April Fool’s Day Sale — It’s no joke! — 50 percent off all in-case merchandise.” (The best merchandise is of course kept safe and sound in the vault.)

4 Now is your chance to show your store is on top of the trends with coverage of THE GRAMMY AWARDS on the heels of last week’s Oscars. Warm up your Twitter handle.

10 Today is THE 100TH DAY OF THE YEAR, an excellent point to do a little self-assessment. Take a long walk and ask yourself how you are progressing (leave the phone behind).

21 Nothing is less inspirational than a boss who misses with their high fives. On NATIONAL HIGH FIVE DAY, keep in mind this tip from Wired magazine: Keep your eye on the elbow; that’ll automatically line up your mitts.

Windsor Jewelers: Building for Tomorrow with Wilkerson

After 43 years in the jewelry industry, Windsor Jewelers' President Rob Simon knows the value of trusted partnerships. When planning a store expansion in Winston-Salem, North Carolina, he turned to Wilkerson to transform existing inventory into construction capital. "There have been very few companies I've dealt with that I totally trust," Simon shares. "Wilkerson understands their success is 100% based on your success." The partnership enabled Windsor to fund new showcases and construction while maintaining their position as their community's premier jeweler. For Simon, the choice was clear: "Over the years, I've been abused in every direction there is by different people in this industry, so I know what to avoid. One company not to avoid is Wilkerson."