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How to Make the Most of Mother’s Day, Plus Other Big Dates for May

Don’t miss your chance to cash in on National Pet Week, either.




How to Make the Most of Mother’s Day, Plus Other Big Dates for May

12 What’s the toughest job in the world? The correct answer is being a mom. Many men would argue it’s selecting a good Mother’s Day gift. This year, help them out: Edit tightly and offer what can be perceived as a deeply thoughtful gift. Consider hosting a men’s-only shopping night a week or two before Mother’s Day. But don’t forget the non-traditional gifters — kids to moms, moms to their adult daughters who are moms, and grandchildren and/or parents to grandmothers — either.

1 National Loyalty Day is a great opportunity to reward your best customers with an exclusive event. “Adding exclusivity makes the consumer feel like a VIP,” says store consultant Megan Crabtree.

5-11 National Pet Week leads the run-in to Mother’s Day. Team up with a local pet business to run a co-promotion (matching jewelry for Mom and Moxie!).

11 It feels like it’s never been harder to find a babysitter, with stories of desperate parents even poaching from each other. On National Babysitter’s Day, give your customers a chance to show their appreciation — and maybe buy some loyalty — with a selection of charms or other fun, summer jewelry.



This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

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