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How to Make the Most of Mother’s Day, Plus Other Big Dates for May

Don’t miss your chance to cash in on National Pet Week, either.

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How to Make the Most of Mother’s Day, Plus Other Big Dates for May
PHOTO: ISTOCKPHOTO

12 What’s the toughest job in the world? The correct answer is being a mom. Many men would argue it’s selecting a good Mother’s Day gift. This year, help them out: Edit tightly and offer what can be perceived as a deeply thoughtful gift. Consider hosting a men’s-only shopping night a week or two before Mother’s Day. But don’t forget the non-traditional gifters — kids to moms, moms to their adult daughters who are moms, and grandchildren and/or parents to grandmothers — either.

1 National Loyalty Day is a great opportunity to reward your best customers with an exclusive event. “Adding exclusivity makes the consumer feel like a VIP,” says store consultant Megan Crabtree.

5-11 National Pet Week leads the run-in to Mother’s Day. Team up with a local pet business to run a co-promotion (matching jewelry for Mom and Moxie!).

11 It feels like it’s never been harder to find a babysitter, with stories of desperate parents even poaching from each other. On National Babysitter’s Day, give your customers a chance to show their appreciation — and maybe buy some loyalty — with a selection of charms or other fun, summer jewelry.

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Ready to Relocate? Wilkerson Makes Your Move Seamless

When Brockhaus Jewelry decided to leave their longtime West Main Street storefront for a standalone building elsewhere in Norman, Oklahoma, owners John Brockhaus and Brad Shipman faced a familiar challenge: how to efficiently reduce inventory before the big move. Their solution? Partnering with liquidation specialists Wilkerson for a second time. "We'd already experienced Wilkerson's professionalism during a previous sale," Shipman recalls. "But their approach to our relocation event truly impressed us. They strategically prioritized our existing pieces while tactfully introducing complementary merchandise as inventory levels decreased." The carefully orchestrated sale didn't just meet targets—it shattered them. Asked if they'd endorse Wilkerson to industry colleagues planning similar transitions—whether relocating, retiring, or refreshing their space—both partners were emphatic in their approval. "The entire process was remarkably straightforward," Shipman notes. "Wilkerson delivered a well-structured program, paired us with a knowledgeable advisor, and managed every detail flawlessly from concept to completion."

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