Calendar

Hold a Happy Hour to Mark National Beer Day, and More Calendar Dates in April

It’s also Siblings Day, Reconciliation Day and a chance to get out in the community during National Volunteer Week.

Published

1 year ago

March 21, 2024

INSTORE Staff Instore March 2024 Issue

Hold a Happy Hour to Mark National Beer Day, and More Calendar Dates in April

PHOTO: ISTOCKPHOTO

2 Ann Landers knew a thing about feuds — she didn’t talk to her twin sister, (Dear) Abby, for years. It may have been why she was such an advocate of NATIONAL RECONCILIATION DAY. While grudges, feuds and recalled slights can occasionally be good motivators, they mostly just consume time and energy. Today, reach out to someone you had a falling out with and try to make peace. Even if they don’t respond, you can move on.

7 It’s NATIONAL BEER DAY, held to commemorate the end of prohibition in 1933. Hold a happy hour with X% off. This is the perfect time for your male customers to get in some early shopping for Mother’s Day.

10 Sure, they hogged the TV remote, and you had to wear red because they got the blue top, and they NEVER seemed to do their share of the dishes. On NATIONAL SIBLINGS DAY, remind your customers of all this. Siblings are like the best friends we never asked for but are really glad we have. They deserve a nice surprise gift — in red.

21-7 50 years ago, Richard Nixon signed an executive order making this NATIONAL VOLUNTEER WEEK. So, raise those hands and get involved. Working the soup line is a great way to meet people in your community, both the fortunate and the less so.

Four Decades of Excellence: How Wilkerson Transformed a Jeweler's Retirement into Celebration

After 45 years serving the Milwaukee community, Treiber & Straub Jewelers owner Michael Straub faced a significant life transition. At 75, the veteran jeweler made a personal decision many business owners understand: "I think it's time. I want to enjoy my wife with my grandchildren for the next 10, 15 years." Wilkerson's expertise transformed this major business transition into an extraordinary success. Their comprehensive approach to managing the going-out-of-business sale created unprecedented customer response—with lines forming outside the store and limits on how many shoppers could enter at once due to fire safety regulations. The results exceeded all expectations. "Wilkerson did a phenomenal job," Straub enthuses. "They were there for you through the whole thing, helped you with promoting it, helping you on day-to-day business. I can't speak enough for how well they did." The partnership didn't just facilitate a business closing; it created a celebratory finale to decades of service while allowing Straub to confidently step into his well-earned retirement.