Calendar

Hold a Happy Hour to Mark National Beer Day, and More Calendar Dates in April

It’s also Siblings Day, Reconciliation Day and a chance to get out in the community during National Volunteer Week.

Published

2 years ago

March 21, 2024

INSTORE Staff Instore March 2024 Issue

Hold a Happy Hour to Mark National Beer Day, and More Calendar Dates in April

PHOTO: ISTOCKPHOTO

2 Ann Landers knew a thing about feuds — she didn’t talk to her twin sister, (Dear) Abby, for years. It may have been why she was such an advocate of NATIONAL RECONCILIATION DAY. While grudges, feuds and recalled slights can occasionally be good motivators, they mostly just consume time and energy. Today, reach out to someone you had a falling out with and try to make peace. Even if they don’t respond, you can move on.

7 It’s NATIONAL BEER DAY, held to commemorate the end of prohibition in 1933. Hold a happy hour with X% off. This is the perfect time for your male customers to get in some early shopping for Mother’s Day.

10 Sure, they hogged the TV remote, and you had to wear red because they got the blue top, and they NEVER seemed to do their share of the dishes. On NATIONAL SIBLINGS DAY, remind your customers of all this. Siblings are like the best friends we never asked for but are really glad we have. They deserve a nice surprise gift — in red.

21-7 50 years ago, Richard Nixon signed an executive order making this NATIONAL VOLUNTEER WEEK. So, raise those hands and get involved. Working the soup line is a great way to meet people in your community, both the fortunate and the less so.

Honoring a Legacy: How Smith & Son Jewelers Exceeded Every Goal With Wilkerson

When Andrew Smith decided to close the Springfield, Massachusetts location of Smith & Son Jewelers, the decision came down to family. His father was retiring after 72 years in the business, and Andrew wanted to spend more time with his children and soon-to-arrive grandchildren. For this fourth-generation jeweler whose great-grandfather founded the company in 1918, closing the 107-year-old Springfield location required the right partner. Smith chose Wilkerson, and the experience exceeded expectations from start to finish. "Everything they told me was 100% true," Smith says. "The ease and use of all their tools was wonderful." The consultants' knowledge and expertise proved invaluable. Smith and his father set their own financial goal, but Wilkerson proposed three more ambitious targets. "We thought we would never make it," Smith explains. "We were dead wrong. We hit our first goal, second goal and third goal. It was amazing." Smith's recommendation is emphatic: "I would never be able to do what they did by myself."