6 BARBIE, that eternally youthful beauty, TURNS 70 today. Celebrate with a display in your windows (how about a dozen Barbies modeling your best earrings?). Or invite customers to join a Barbie-themed event. Last year’s smash hit movie showed her hold on women is as strong as ever. Come on Barbie, let’s go party!
8 On INTERNATIONAL WOMEN’S DAY, show your support for all the women who work in your store: Buy Superwoman capes for them to wear today (or some other mutually agreed-upon way to honor your female staffers).
19 On the FIRST DAY OF SPRING, why not hold a ring event? “It’s undeniable that many young couples get engaged right before graduation,” says jewelry-store consultant Megan Crabtree. “Offering a Spring Ring event with a call to action will increase traffic and overall sales.”
26 ROBERT FROST, who was BORN 150 YEARS AGO TODAY, wrote a lot of wise things. Our favorite? “The only way out is through.” Put it down on a sticky note for your computer screen as we face up to a challenging year.
