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Spring Is Upon Us, Along With International Women’s Day, Barbie’s Birthday and More Calendar Dates

March also brings a Robert Frost anniversary and some wise words to keep close at mind through 2024.





6 BARBIE, that eternally youthful beauty, TURNS 70 today. Celebrate with a display in your windows (how about a dozen Barbies modeling your best earrings?). Or invite customers to join a Barbie-themed event. Last year’s smash hit movie showed her hold on women is as strong as ever. Come on Barbie, let’s go party!

8 On INTERNATIONAL WOMEN’S DAY, show your support for all the women who work in your store: Buy Superwoman capes for them to wear today (or some other mutually agreed-upon way to honor your female staffers).

19 On the FIRST DAY OF SPRING, why not hold a ring event? “It’s undeniable that many young couples get engaged right before graduation,” says jewelry-store consultant Megan Crabtree. “Offering a Spring Ring event with a call to action will increase traffic and overall sales.”

26 ROBERT FROST, who was BORN 150 YEARS AGO TODAY, wrote a lot of wise things. Our favorite? “The only way out is through.” Put it down on a sticky note for your computer screen as we face up to a challenging year.



Moving Up — Not Out — with Wilkerson

Trish Parks has always wanted to be in the jewelry business and that passion has fueled her success. The original Corinth Jewelers opened in the Mississippi town of the same name in 2007. This year, Parks moved her business from its original strip mall location to a 10,000-square foot standalone store. To make room for fresh, new merchandise, she asked Wilkerson to organize a moving sale. “What I remember most about the sale is the outpouring excitement and appreciation from our customers,” says Parks. Would she recommend Wilkerson to other jewelers? “I would recommend Wilkerson because they came in, did what they were supposed to and made us all comfortable. And we met our goals.”

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