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Spring Is Upon Us, Along With International Women’s Day, Barbie’s Birthday and More Calendar Dates

March also brings a Robert Frost anniversary and some wise words to keep close at mind through 2024.

Published

8 months ago

February 12, 2024

INSTORE Staff Instore February 2024 Issue

PHOTO: ISTOCKPHOTO

6 BARBIE, that eternally youthful beauty, TURNS 70 today. Celebrate with a display in your windows (how about a dozen Barbies modeling your best earrings?). Or invite customers to join a Barbie-themed event. Last year’s smash hit movie showed her hold on women is as strong as ever. Come on Barbie, let’s go party!

8 On INTERNATIONAL WOMEN’S DAY, show your support for all the women who work in your store: Buy Superwoman capes for them to wear today (or some other mutually agreed-upon way to honor your female staffers).

19 On the FIRST DAY OF SPRING, why not hold a ring event? “It’s undeniable that many young couples get engaged right before graduation,” says jewelry-store consultant Megan Crabtree. “Offering a Spring Ring event with a call to action will increase traffic and overall sales.”

26 ROBERT FROST, who was BORN 150 YEARS AGO TODAY, wrote a lot of wise things. Our favorite? “The only way out is through.” Put it down on a sticky note for your computer screen as we face up to a challenging year.

You Wouldn’t Cut Your Own Hair. Why Run Your Own Retirement Sale?

After being in business for over a quarter of a century, Wayne Reid, owner of Wayne Jewelers in Wayne, Pennsylvania, decided it was time for a little “me time.” He says, “I’ve reached a point in my life where it’s time to slow down, enjoy a lot of things outside of the jewelry industry. It just seemed to be the right time.” He chose Wilkerson to handle his retirement sale because of their reputation and results. With financial goals exceeded, Reid says he made the right choice selecting Wilkerson to handle the sale. “They made every effort to push our jewelry to the forefront of the showcases,” he says, lauding Wilkerson for their finesse and expertise. Would he recommend them to other jewelers who want to make room for new merchandise, expand their business or like him, decide to call it a day? Absolutely he says, equating trying to do this kind of sale with cutting your own hair. “The results are going to happen but not as well as if you have a professional like Wilkerson do the job for you.”