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Are You Ready for Mother’s Day? Jewelry Expected to Be Top Gift Choice

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Moms forecasted to receive more than $4 billion in baubles.

According to the National Retail Federation’s annual survey on Mother’s Day spending, consumers plan to spend $4.2 billion on jewelry, making it the expected top gift choice for moms this year. Consumers plan to spend an average of $172.22 per person – about the same as last year. The survey also asked where shoppers will look for their perfect gifts, with 33 percent saying they’ll head to department stores, 28.7 percent going to specialty stores and 23.1 percent shopping at small businesses. Predictably, there will be more online shoppers this year, with 27.3 percent saying they’ll make purchases over the internet, up from 25 percent last year.

Read more at the National Retail Federation

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Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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