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Are You Ready for Mother’s Day? Jewelry Expected to Be Top Gift Choice

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Moms forecasted to receive more than $4 billion in baubles.

According to the National Retail Federation’s annual survey on Mother’s Day spending, consumers plan to spend $4.2 billion on jewelry, making it the expected top gift choice for moms this year. Consumers plan to spend an average of $172.22 per person – about the same as last year. The survey also asked where shoppers will look for their perfect gifts, with 33 percent saying they’ll head to department stores, 28.7 percent going to specialty stores and 23.1 percent shopping at small businesses. Predictably, there will be more online shoppers this year, with 27.3 percent saying they’ll make purchases over the internet, up from 25 percent last year.

Read more at the National Retail Federation

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When Sales Beat Projections, You Know Wilkerson Did Its Job

There are no crystal balls when it comes to sales projections. But when Thomasville, Georgia jeweler Fran Lewis chose Wilkerson to run the retirement/going-out-of-business sale for Lewis Jewelers and More, she was pleasantly surprised to learn that even Wilkerson could one-up its own sales numbers. “Not only did we meet our goal, but we exceeded the goal that Wilkerson had given us by about 134%,” she says. After more than 40 years in the business, Lewis says she decided a few years ago to “move towards retirement.” And she was impressed by Wilkerson’s tenure in the industry. Overall, she’d recommend the company to anyone else who may be thinking it’s time to hang up their loupe. “As a full package, they’ve done a very good job and I’d definitely recommend Wilkerson.”

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