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Are You Ready for Mother’s Day? Jewelry Expected to Be Top Gift Choice

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Moms forecasted to receive more than $4 billion in baubles.

According to the National Retail Federation’s annual survey on Mother’s Day spending, consumers plan to spend $4.2 billion on jewelry, making it the expected top gift choice for moms this year. Consumers plan to spend an average of $172.22 per person – about the same as last year. The survey also asked where shoppers will look for their perfect gifts, with 33 percent saying they’ll head to department stores, 28.7 percent going to specialty stores and 23.1 percent shopping at small businesses. Predictably, there will be more online shoppers this year, with 27.3 percent saying they’ll make purchases over the internet, up from 25 percent last year.

Read more at the National Retail Federation

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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