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Are You Ready for Mother’s Day? Jewelry Expected to Be Top Gift Choice

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Moms forecasted to receive more than $4 billion in baubles.

According to the National Retail Federation’s annual survey on Mother’s Day spending, consumers plan to spend $4.2 billion on jewelry, making it the expected top gift choice for moms this year. Consumers plan to spend an average of $172.22 per person – about the same as last year. The survey also asked where shoppers will look for their perfect gifts, with 33 percent saying they’ll head to department stores, 28.7 percent going to specialty stores and 23.1 percent shopping at small businesses. Predictably, there will be more online shoppers this year, with 27.3 percent saying they’ll make purchases over the internet, up from 25 percent last year.

Read more at the National Retail Federation

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Wilkerson Helped This Jeweler to Navigate His Retirement Sale Despite a Pandemic

Hosting a going-out-of-business sale when the coronavirus pandemic hit wasn’t a part of Bob Smith’s game plan for his retirement. Smith, the owner of E.M. Smith Jewelers in Chillicothe, Ohio, says the governor closed the state mid-way through. But Smith chose Wilkerson, and Wilkerson handled it like a champ, says Smith. And when it was time for the state to reopen, the sale continued like nothing had ever happened. “I’d recommend Wilkerson,” he says. “They do business the way we do business.”

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