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Are You Ready for Mother’s Day? Jewelry Expected to Be Top Gift Choice

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Moms forecasted to receive more than $4 billion in baubles.

According to the National Retail Federation’s annual survey on Mother’s Day spending, consumers plan to spend $4.2 billion on jewelry, making it the expected top gift choice for moms this year. Consumers plan to spend an average of $172.22 per person – about the same as last year. The survey also asked where shoppers will look for their perfect gifts, with 33 percent saying they’ll head to department stores, 28.7 percent going to specialty stores and 23.1 percent shopping at small businesses. Predictably, there will be more online shoppers this year, with 27.3 percent saying they’ll make purchases over the internet, up from 25 percent last year.

Read more at the National Retail Federation

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Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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