22 Ever since the second year of school, the sight of tumbling leaves has meant only one thing: The good times are over, work awaits. Get warmed up for the busy holiday season with an AUTUMN event — perhaps a joint fall-fashion promotion with a clothing retailer or a back-to-school “celebration” if your customers are more the harried-mom types who’ve had the kids around the house for the past three months.
4 Come on down! Today is the 50TH BIRTHDAY OF “THE PRICE IS RIGHT,” and what better way to celebrate than by turning your store into Studio 33 for a month. Get customers to guess the value of a diamond prize. High bids are eliminated, closest guess wins!
26 On LOVE NOTE DAY, invite your customers to put their feelings down on digital paper. Run the best on your social media channels.
28 On NATIONAL GOOD NEIGHBOR DAY, plan a block party with your neighbor retailers and see what you can do together to build traffic.