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BIG Announces SalesRep Direct

A new collaborative tool for sales reps and retailers.




(PRESS RELEASE) NAPA, CA — Buyers Intelligence Group, LLC (BIG) announced a new product for jewelry sales reps, giving them the power to collaborate more closely with their retailers.

Sales reps often don’t have insight into what’s happening within their retailer’s cases. SalesRep Direct gives them the opportunity to analyze their retail-partners based on sell-through and on-hand inventory. The participating retailers share their data, but directly with the sales reps they choose to work with, not the companies they represent. In the event a sales rep sells multiple lines, they will be able to see the data for each line from each retail-partner, and only those lines.

Abe Sherman, CEO said, “We are excited to expand the BIG Network platform to sales reps as we are committed to solving the industry’s primary issues – poorly performing inventory, a lack of proper planning, reactive inventory management and unstable cash flow – which will remain problems until someone takes the time and effort to address them.”
SalesRep Direct is the latest service by BIG, which offers solutions for both retailers and vendors. Other services include their permission-based data sharing platform, The BIG Network and Balance to Buy, a powerful merchandising system.

To learn more about BIG and SalesRep Direct, visit or contact us for a demo by emailing To schedule an appointment while at the Las Vegas shows click here Vegas Appointments.



When the Kids Have Their Own Careers, Wilkerson Can Help You to Retire

Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

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