Connect with us

Headlines

Bloomingdale’s to Open Second Bloomie’s Outpost

Like the retailer’s first Bloomie’s store in Virginia, the new concept occupies a quarter of the space of a full store.

mm

Published

on

A rendering of New York-retailer Bloomingdale's down-sized Bloomie's concept stores. Courtesy of Bloomingdale's
A rendering of New York-retailer Bloomingdale’s down-sized Bloomie’s concept stores. Courtesy of Bloomingdale’s

Bloomingdale’s (New York) announced its plans to open the second of its Bloomie’s concept stores in the greater Chicago area by year’s end. The opening will follow the retailer’s first Bloomie’s in Fairfax, Va., which opened in July last year.

The new 50,000-square-foot Bloomie’s, to be located in Skokie, Ill., about 20 minutes from Chicago, will essentially replace the existing 200,000-square-foot Bloomingdale’s in the outdoor Westfield Old Orchard mall. Like the first concept in Virginia, the new Bloomie’s occupies about a quarter of the space of a traditional Bloomingdale’s store.

Similar to parent company Macy’s (New York) with its smaller format stores like Market by Macy’s and Macy’s Backstage, Bloomie’s offers a scaled-down selection of Bloomingdale’s soft home categories. Offering shopping as well as drinks and dining, Bloomie’s has been designed for a “casual, contemporary and highly curated experience,” says the company.

With online sales now accounting for 30 percent of Macy’s total sales, Bloomingdale’s hinted that more of these smaller concepts were being planned.

“The new concept remains authentic to the Bloomingdale’s brand yet reinterprets it on a smaller scale that is infused with energy and ripe for discovery,” says Charles Anderson, Director of Stores, Bloomingdale’s.

Bloomingdale’s, founded in 1872, currently operates 33 Bloomingdale’s stores and 20 outlet stores in 14 states, along with its current Bloomie’s location in Virginia.

Advertisement

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Is It Your Time to Enjoy Life? Wilkerson Can Get You There.

Mary and Tim Whalen, owners of Crown Jewelers in Pittsfield, Mass., wanted to enjoy life beyond their business. When they decided to retire and close shop, they asked Wilkerson to handle the sale. As long-time Wilkerson customers, Mary says she knew the company could manage all the details of the liquidation. It was also great to have “fresh eyes” on their business, says Mary, which “worked tremendously for us.” Today, the Whalens are beginning a new adventure but are quick to commend Wilkerson for helping them get there. “You have one chance to get it right,” she says about their retirement sale. “Do it right.”

Promoted Headlines

Most Popular