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Brainstorm: For More Productivity, Pair Fun Activities With Useful Ones

Why not read Fifty Shades of Grey on the treadmill?

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Read while you exercise

A RECENT PAPER in Management Science reported that when people paired unproductive but fun things (like reading trashy novels) with health goals (like going to the gym) they were 56 percent more likely to achieve the former. So, what could you do that would be the equivalent of reading Fifty Shades of Grey while pounding the strider? How about alternating between SI.com and studying your POS guide, 15 minutes on/15 minutes off. Or setting a time to chat via your phone’s headset to your best friend from high school as you polish silver?

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Celebrate Your Retirement with Wilkerson

For nearly three decades, Suzanne and Tom Arnold ran a successful business at Facets Fine Jewelry in Arlington, Va. But the time came when the Arnolds wanted to do some of the things you put off while you’ve got a business to run. “We decided it was time to retire,” says Suzanne, who claims the couple knew how to open a store, how to run a store but “didn’t know how to close a store.” So, they hired Wilkerson to do it for them. When she called, Suzanne says Wilkerson offered every option for the sale she could have hoped for. Better still, “the sale exceeded our financial goals like crazy,” she says. And customers came, not only to take advantage of the going-out-of-business buys and mark-downs, but to wish a bon voyage to the beloved proprietors of a neighborhood institution. “People were celebrating our retirement, and that was so special,” says says.

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