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Canadian Brands STEELX & REIGN by PAJ to Debut in Plumb Club, JCK Las Vegas 2017




(Press Release) Fashion brand ELLE Time & Jewelry, which joined the Plumb Club in 2016, announces that sister brands STEELX & REIGN by PAJ will be making their Plumb Club debut at JCK Las Vegas this June.

“Adding STEELX & REIGN to our Plumb Club presence benefits everyone. Our US & Canadian teams are excited and proud to offer a full range of fashion jewelry to a complete range of buyers,” says Alisa Bunger, US National Sales Manager.

Prime Art & Jewel, which owns ELLE Time & Jewelry, purchased STEELX in 2014 and has transformed the brand into a leading supplier of fashionable Stainless Steel pieces for men and women alike. Urban and edgy, the STEELX collections for men and women incorporate leather, sparkling crystals, genuine semi-precious gems, while reflecting true cutting-edge technology that exudes quality. “Everything we’ve done with the STEELX brand holds true to the concept of expressing your confidence with your personal style. The designs are fresh, well-made and well-priced,” says Melanie Milan, Account Manager, PAJ Canada.

REIGN by PAJ offers customers a luxury experience at affordable prices. The collection features sterling silver and Diamondlite CZ jewelry designs that fuse classic looks with the latest and most desired fashion trends. “The Diamondlite CZ is exclusive to PAJ and was created to be as brilliant as a D-color, Flawless diamond,” says Melissa Abdul, National Account Manager with PAJ Canada. “We’ve have had tremendous success with REIGN in Canada and we’re very excited to launch the line in the US in the prestigious Plumb Club.”

“Expanding our branding and Plumb Club exposure allows us to remain in the forefront of the industry. Our retailers can now visit one Plumb Club location to purchase their favorite ELLE, STEELX and REIGN jewelry designs. It truly is one-stop shopping,” says Mary Milan, Senior Vice President of Sales & Marketing, PAJ Canada.


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