(Press Release) Fashion brand ELLE Time & Jewelry, which joined the Plumb Club in 2016, announces that sister brands STEELX & REIGN by PAJ will be making their Plumb Club debut at JCK Las Vegas this June.
“Adding STEELX & REIGN to our Plumb Club presence benefits everyone. Our US & Canadian teams are excited and proud to offer a full range of fashion jewelry to a complete range of buyers,” says Alisa Bunger, US National Sales Manager.
Prime Art & Jewel, which owns ELLE Time & Jewelry, purchased STEELX in 2014 and has transformed the brand into a leading supplier of fashionable Stainless Steel pieces for men and women alike. Urban and edgy, the STEELX collections for men and women incorporate leather, sparkling crystals, genuine semi-precious gems, while reflecting true cutting-edge technology that exudes quality. “Everything we’ve done with the STEELX brand holds true to the concept of expressing your confidence with your personal style. The designs are fresh, well-made and well-priced,” says Melanie Milan, Account Manager, PAJ Canada.
REIGN by PAJ offers customers a luxury experience at affordable prices. The collection features sterling silver and Diamondlite CZ jewelry designs that fuse classic looks with the latest and most desired fashion trends. “The Diamondlite CZ is exclusive to PAJ and was created to be as brilliant as a D-color, Flawless diamond,” says Melissa Abdul, National Account Manager with PAJ Canada. “We’ve have had tremendous success with REIGN in Canada and we’re very excited to launch the line in the US in the prestigious Plumb Club.”
“Expanding our branding and Plumb Club exposure allows us to remain in the forefront of the industry. Our retailers can now visit one Plumb Club location to purchase their favorite ELLE, STEELX and REIGN jewelry designs. It truly is one-stop shopping,” says Mary Milan, Senior Vice President of Sales & Marketing, PAJ Canada.
Four Decades of Excellence: How Wilkerson Transformed a Jeweler's Retirement into Celebration
After 45 years serving the Milwaukee community, Treiber & Straub Jewelers owner Michael Straub faced a significant life transition. At 75, the veteran jeweler made a personal decision many business owners understand: "I think it's time. I want to enjoy my wife with my grandchildren for the next 10, 15 years."
Wilkerson's expertise transformed this major business transition into an extraordinary success. Their comprehensive approach to managing the going-out-of-business sale created unprecedented customer response—with lines forming outside the store and limits on how many shoppers could enter at once due to fire safety regulations.
The results exceeded all expectations. "Wilkerson did a phenomenal job," Straub enthuses. "They were there for you through the whole thing, helped you with promoting it, helping you on day-to-day business. I can't speak enough for how well they did." The partnership didn't just facilitate a business closing; it created a celebratory finale to decades of service while allowing Straub to confidently step into his well-earned retirement.
